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The purpose of this research was to determine the effects of store atmosphere and perceived value on customer satisfaction and its impact on behavioral intention on the millennial segment. This type of research was a quantitative method using associative research approach and Partial Least Squares Structural Equation Modeling (PLS-SEM) methods measured by Smart-PLS 3.0. The distribution of questionnaires was a non-probability with simple random sampling. The survey was conducted to 200 college students between the ages of 17 and 30 at a café in a shopping mall in Jakarta in 3 months (December 2017 until February 2018). The result shows that the store atmosphere can be used to generate perceived value, customer satisfaction, and behavioral intention. However, store atmosphere is confirmed to be the main behavioral intention predictor directly and indirectly.

To create value that would surpass the expectation of coffee drinkers is pivotal for coffee shop business. However, only a few businesses are able to provide better and non-homogenous value for the customers. The main factors that would influence customer satisfaction of coffee shops are still yet to be further explored. Hence, this study aims to look into the determinants of customer satisfaction of coffee shops and to examine its influence towards revisit intention and word-of-mouth. Online survey questionnaires were distributed to the customers and 155 samples were gathered from March to June 2018. The findings showed that atmosphere and service quality factors had positive effects on customer satisfaction, while the variety of menu was not significant to the satisfaction, the fact that the satisfied customers would likely have the intention to revisit and spread word-of-mouth

The purpose of this research is to study Quality of Experience and Flow of Experience and their influence on Behavioral Intentions to visit natural and rural destinations for the millennial generation. A total of 156 respondents were assessed and valid for further analysis. The result is that the Quality of Experience determines the satisfaction and behavioral intentions of millennials. Meanwhile, it is recommended that flow of experience be used to influence satisfaction because it has no effect on behavioral intention. The results also show how satisfaction can be a strong mediation of the two independent variables on behavioral intention. This study uses Structural Equation Modeling (SEM) with a Partial Least Square approach using SMARTPLS 3.0. The population of this research is millennials in the Jakarta area and its surroundings. The questionnaire was run while Jakarta was implementing the Health Protocol for distance and movement restrictions to avoid the spread of Covid-19.

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