ABSTRACT

PT Samudra Nusantara Logistindo (PT SNL) is a company engaged in international cargo transportation services (international freight forwarder). Purpose of this study is to analyze the internal and external conditions and formulating business strategy and in order to gain competitive advantage for companies. The research method used in this research is a qualitative descriptive method research types such as of case studies. We have used Data Collection Techniques using interviews, surveys and questionnaires provided by the relevant parties in the company. These obtained data has been analyzed using a matrix IFE, EFE, CPM, TOWS, IE, SPACE, Grand Strategy and QSPM. The results of the IFE Matrix 2.885 and EFE Matrix are 2.623. The Result of the following Matrixes TOWS, SPACE, IE, Grand Strategy alternatives that can be applied in the company will be market penetration and product development strategy. The final results of this study concluded that the recommendation or proposal of an appropriate business strategy for the company based on the results obtained through a matrix of data processing is QSPM Market development strategy are then followed by the product development.

The jamu (Indonesian traditional herbal drink) industry has grown in popularity because of people’s increased interest in the qualities of herbal remedies for bodily immunity. The COVID-19 pandemic has affected not only the market but also how businesses have managed their supply chains and production. COVID-19 has been claimed to be a test of a company’s long-term viability. Sustainability refers to a company’s ability to last a long time (corporate longevity). The tug of war between economic prosperity, environmental quality, and social justice that guarantees enterprises are profitable and sustainable is the main issue for companies in developing governance. From a theoretical standpoint, longevity is an intriguing problem. There are two types of corporate longevity: corporate longevity (CL) and corporate sustainable longevity (CSL). Little research has specifically examined the internal aspects of CSL. It necessitates several specific characteristics that all play a role in CSL. This research intends to highlight operational resilience as a crucial predictor of CSL’s significance in the jamu business. Companies that have consistently produced and benefitted from their business operations, before, during, and after the pandemic, have faced challenges of sustainability or longevity. Predecessor independent variables, and moderating or mediating variables, can be used to enable the operational resilience stance. To achieve CSL, the company must know how much it will determine its position in numerous ways in company practice. This study contributes to exploring dimensions and indicators of operational resilience to determine CSL in its relevance to the jamu industry. Different roles for operational resilience in different industry practices are also feasible.

The purpose of this research is to study Quality of Experience and Flow of Experience and their influence on Behavioral Intentions to visit natural and rural destinations for the millennial generation. A total of 156 respondents were assessed and valid for further analysis. The result is that the Quality of Experience determines the satisfaction and behavioral intentions of millennials. Meanwhile, it is recommended that flow of experience be used to influence satisfaction because it has no effect on behavioral intention. The results also show how satisfaction can be a strong mediation of the two independent variables on behavioral intention. This study uses Structural Equation Modeling (SEM) with a Partial Least Square approach using SMARTPLS 3.0. The population of this research is millennials in the Jakarta area and its surroundings. The questionnaire was run while Jakarta was implementing the Health Protocol for distance and movement restrictions to avoid the spread of Covid-19.

This research is to identify the influence of store atmosphere (X1) and store image (X2) towards consumers purchase decision (Y) in Gramedia bookstore Pondok Indah. The method used in this research is descriptive method, with multiple regression analysis technique, through using data gathered from distribution questionnaire to 100 samples of consumers in Gramedia bookstore Pondok Indah. The analysis result showed that store atmosphere and store image have significant influent towards consumers purchase decision in Gramedia bookstore Pondok Indah. In other words, the purchase decision of consumers in Gramedia bookstore Pondok Indah is influenced significantly by store atmosphere and store image in the mind of the consumers.