La communication propose un retour critique sur des dispositifs de formation liés aux métiers de communication. Elle s'attache à questionner les référentiels qui servent à cadrer ces professions et la mise en objectifs pédagogiques des compétences identifiées. Les dispositifs au coeur des formations évoquées ici font largement appel à des modalités permettant de faire « entrer le réel ». Nous interrogeant sur le « pourquoi ça marche », nous mettons en évidence combien il s'agit de repenser l'articulation théorie/pratique sans les opposer. Au-delà de cette articulation, nous considérons que la création d'espaces collectifs de dialogue contribue à favoriser une réflexivité et une meilleure appropriation des compétences professionnelles.
AbstractThis paper presents a critical review of vocational training systems and arrangements in the field of communication. Competencies frameworks used in order to guide trainings and to define educational objectives are therefore examined. The training practices mentioned in this article aim to bring "professional reality" in the educative process whether through case studies or through real projects (i.e. orders from professional partners from enterprises or external institutions). Questioning our practices (how does it work?) this leads us to examine the articulation between theory and practice considering that these two aspects are not contradictory. Beyond this articulation lies the assumption that dialogue and exchanges between learners -and therefore creating spaces of discussion as an important part of the training design and setting -enhance a reflexive comportment and thus a better appropriation of professional skills.
This article deals with the digital communication of firms as far as Corporate Social Responsibility is concerned. It relies on the study of the feeds of the institutional accounts of the firms of the CAC 40. It highlights how the publishing practises of the webmasters and managers of the communication open up, for a limited duration, this support to anonymous contributors on the Internet. It studies the different aspects of the presence and visibility of the actors of civil society (associations). It then questions the relative discretion of the management team. It finally shows how recognition is awarded to the employees who commit themselves and are engaged in the process of Corporate Social Responsibility.
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