Rendre visibles l’entreprise, les salariés et les anonymes sur Facebook

Abstract

This article deals with the digital communication of firms as far as Corporate Social Responsibility is concerned. It relies on the study of the feeds of the institutional accounts of the firms of the CAC 40. It highlights how the publishing practises of the webmasters and managers of the communication open up, for a limited duration, this support to anonymous contributors on the Internet. It studies the different aspects of the presence and visibility of the actors of civil society (associations). It then questions the relative discretion of the management team. It finally shows how recognition is awarded to the employees who commit themselves and are engaged in the process of Corporate Social Responsibility.