P e r s u a s i v e T e c h n o l o g y Lab, C o r d u r a Hall, S t a n f o r d U n i v e r s i t y Stanford, C A 9 4 3 0 9 U S A bj f o g g @ s t a n f o r d . e d u , w w w . w e b c r e d i b i l i t y . o r g
ABSTRACTWe conducted an online survey about Web credibility, which included over 1400 participants. People reported that Web site credibility increases when the site conveys a real-world presence, is easy to use, and is updated often. People reported that a Web site loses credibility when it has errors, technical problems, or distracting advertisements. Our study is an early effort to identify Web credibility elements and empirically investigate the effect of each.
When a single company develops multiple software applications, it can be very challengingóor downright impossibleóto create a consistent cross-product user experience: a designer may forget to follow an existing implementation, an engineer might not have an eye for layout, and a quality assurance person may have no clue what to test.To minimize these risks and increase compliance with the cross-product Common UI Guidelines, the Adobe User Interface Design Team uses a variety of techniques when documenting design decisions and promoting companywide awareness. This paper highlights our creation process and details the final results for four of our most recent innovations: a Version 1.0 Document, a Quick Reference, Report Cards, and UI Trivia contests.
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