Elements that affect web credibility

Fogg, B. J.; Swani, Preeti; Treinen, Marissa; Marshall, Jonathan; Osipovich, Alex; Varma, Chris; Laraki, Othman; Fang, Nicholas X.; Paul, Jyoti; Rangnekar, Akshay; Shon, John

doi:10.1145/633458.633460

Cited by 3 publications

(3 citation statements)

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“…Although all three sites provided some kind of an “About Us” page showing company information, only the Tesco site included photos and names of staff. It was felt that this lack gave a bad impression because, as Fogg et al (2000) found, users like to know who is behind the site. Schneider and Perry (2000) also indicated that providing features such as a page with detailed company information or third party references can help to assure customers that the people they are dealing with are experts and are trustworthy.…”

Section: Resultsmentioning

confidence: 99%

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Evaluation of the credibility of internet shopping in the UK

Clewley

Chen

Liu

2009

Online Information Review

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PurposeThe purpose of this paper is to examine the credibility of internet shopping. Credibility, which refers to the believability of information, is an important consideration of internet shopping.Design/methodology/approachThe evaluation is conducted by incorporating Fogg's 10 Stanford Guidelines for Web Credibility into Nielsen's heuristic evaluation. Furthermore, security and individualisation are considered as additional heuristics. Evaluation criteria are developed based on these 12 heuristics. Three UK car insurance web sites are selected for evaluation, including the AA, Norwich Union and Tesco.FindingsThe results show that the Norwich Union site seems to be the most credible while the Tesco site appears to be the least credible. The most significant credibility problems are found to lie in the areas of “trustworthiness”, “expertise” and “real‐world feel”. In other words, these three areas are key issues for future improvement of these sites.Originality/valueThis paper contributes to the literature by providing a set of credibility design guidelines, which can be used to support the improved development of future internet shopping designs, especially car insurance web sites.

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Section: Resultsmentioning

confidence: 99%

“…This was completed by reviewing past credibility literature (e.g. Flanagin and Metzger, 2003, 2007; Fogg et al , 2000, 2001, 2002, 2003) to find the specific elements that affected users' perceptions of credibility (Table III).…”

Section: Methodology Designmentioning

confidence: 99%

Evaluation of the credibility of internet shopping in the UK

Clewley

Chen

Liu

2009

Online Information Review

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“…However, inaccessible websites exclude this significant segment of the population from their fundamental rights to fully use, benefit and contribute to the Web. Also, websites with poor accessibility lead to decreased credibility [2]. Unfortunately, making the Web accessible for disabled and senior people still remains an urgent humancomputer interaction problem despite the existence of numerous accessibility guidelines, the wide availability of conducted studies and free software programs as well as inexpensive solutions.…”

Section: Introductionmentioning

confidence: 99%

Towards Automated Web Accessibility Evaluation: A Comparative Study

Abduganiev¹

2017

IJITCS

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Abstract-With each passing day, the Web is becoming increasingly important in our lives. Hence, the need of making it more accessible to everyone, especially for the disabled and elderly spurred a great interest in automated tools, the total registered number of which has been continuously increasing and reached from forty-five software bids in 2014 to ninety-three in 2017. The purpose of this empirical research is to assess and compare eight popular and free online automated Web accessibility evaluation tools (AWAETs) such as AChecker, Cynthia Says, EIII Checker, MAUVE, SortSite, TAW, Tenon and WAVE with regard to the WCAG 2.0 conformance. As a result, significant differences were observed in terms of tool's coverage (a maximum of 32.4%), completeness (ranges between 10% and 59%), correctness (an average of 70.7%), specificity (reaches 32%), inter-reliability (lies between 1.56% and 18.32%) and intra-reliability (the acceptable score), validity, efficiency and capacity. These eight criteria can help to determine a new role played by modern AWAETs as dependent methods in Web accessibility evaluation. Moreover, consequences of relying on AWAETs alone are quantified and concluded that applying such approaches is a great mistake since subjective and less frequent objective success criteria (SC) failed to be automated. However, using a good combination of AWAETs is highly recommended as overall results in all the mentioned quality criteria are maximized and tools could definitely validate and complete each other. Ultimately, integrating automated methods with the others is ideal and preferably at an early stage of the website development life cycle. The study also provides potential accessibility barriers that make websites inaccessible, challenges AWAETs are currently facing, nineteen pros and fourteen cons and fifteen improvement recommendations for the existing and next generation of AWAETs. Fundamentally, achieving the objectives of this study was possible due to the elaboration and implementation of a new five-phased methodology named as -5PhM-for-AWAEMs‖ for successful selection, evaluation and/or comparison of AWAEMs. In addition to providing detailed descriptions of the estimation process, this methodology represents eleven key criteria for effective selection of suitable AWAEMs and necessary numbers of web pages and expert evaluators for acceptable, normal or ideal assessment.

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Credibility: A multidisciplinary framework

Rieh

Danielson

2007

Annual Review Info Sci & Tec

274

218

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IntroductionThis chapter reviews the theoretical and empirical literature on the concept of credibility and its areas of application relevant to information science and technology, encompassing several disciplinary approaches. An information seeker's environment-the Internet, television, newspapers, schools, libraries, bookstores, and social networks-abounds with information resources that need to be evaluated for both their usefulness and their likely level of accuracy. As people gain access to a wider variety of information resources, they face greater uncertainty regarding who and what can be believed and, indeed, who or what is responsible for the information they encounter. Moreover, they have to develop new skills and strategies for determining how to assess the credibility of an information source. Historically, the credibility of information has been maintained largely by professional knowledge workers such as editors, reviewers, publishers, news reporters, and librarians. Today, quality control mechanisms are evolving in such a way that a vast amount of information accessed through a wide variety of systems and resources is out of date, incomplete, poorly organized, or simply inaccurate (Janes & Rosenfeld, 1996).Credibility has been examined across a number of fields ranging from communication, information science, psychology, marketing, and the management sciences to interdisciplinary efforts in human-computer interaction (HCI). Each field has examined the construct and its practical significance using fundamentally different approaches, goals, and presuppositions, all of which results in conflicting views of credibility and its effects. The notion of credibility has been discussed at least since Aristotle's examination of ethos and his observations of speakers' relative abilities to persuade listeners. Disciplinary approaches to investigating credibility systematically developed only in the last century, beginning within the field of communication.

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Elements that affect web credibility

Cited by 3 publications

References 0 publications

Evaluation of the credibility of internet shopping in the UK

Evaluation of the credibility of internet shopping in the UK

Towards Automated Web Accessibility Evaluation: A Comparative Study

Credibility: A multidisciplinary framework

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