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We study the effect of a set of food quality scheme (FQS) products within the local economy using a local multiplier approach based on LM3 methodology. To evaluate the effective contribution within the local area, we compare each FQS product with its equivalent standard/conventional counterpart. Local multiplier allows us to track the financial flows converging within the local area at the different levels of the supply chain so that we can measure the FQS product role in local economic activation. Overall, the FQS products exhibit a higher positive contribution to the local economy than the standard references. However, there is significant heterogeneity in the impact according to the product categories. In the case of vegetal products, the local economic advantage due to FQS is 7% higher than the reference products, but the statistical tests reject the null hypothesis that the medians are significantly different from zero. On the contrary, animal products exhibit a larger contribution of FQS than the standard counterparts (+24%). The PGI products (+25%) produce the major effect, while PDO products show a median difference lower (+6%). The organic and non-organic products seem to be substantially equivalent in terms of contribution to the local economy, due to the similarity in the downstream processing phase.

We replicate Bocquého et al. (2014), who used multiple price lists to investigate the risk preferences of 107 French farmers. We collected new data from 1430 participants in 11 European farming systems. In agreement with the original study, farmers' risk preferences are best described by Cumulative Prospect Theory.The views expressed are purely those of the authors and may not, in any circumstances, be regarded as stating an official position of the European Commission.

Along with growing consumer awareness about the impact of food on health, there is a trend towards increasing fresh fish consumption. At the same time, the demand for organic food is increasing in the modern market. Although fruits, vegetables and nuts have the biggest share in the organic food market in Europe, the aquaculture production of organic fish is also growing. Therefore, the main aim of this study is to explore the knowledge and perception of Croatian consumers about fresh fish from organic farming. An online and face-to-face survey was conducted on a sample of 303 respondents. Data analysis (univariate and bivariate) was performed using SPSS Statistics for Windows. Most consumers have medium and low subjective knowledge about fresh fish from organic farming, and objective knowledge about fresh fish from organic farming is low. Only half of the consumers are aware that they can buy fresh fish from organic farming in the domestic market. Half of the consumers have already consumed fresh organic fish, and half are willing to pay a higher price for fresh fish from organic farming. Compared to fresh fish from conventional farming, respondents consider fresh organic fish to be healthier, tastier and to have less fat, but also more expensive and less available.

The organic food market is constantly growing, while organic yoghurt belongs to the category of the best-selling organic products in the dairy products group. The aim of this study was to determine consumer behaviour in the purchase and consumption of organic yoghurt, attitudes concerning organic yoghurt, and motives for organic yoghurt purchase. An online survey was conducted among organic yoghurt buyers. More than a third of respondents buy and consume organic yoghurt two to three times a month. Respondents buy most often organic yoghurt made from cow’s milk, in plastic packaging, in supermarkets and specialty stores. The most important motives for buying organic yoghurt are health, nutritional value, and food safety. Respondents have positive attitudes about organic yoghurt. The results of this research are useful for organic food producers (especially organic yoghurt producers) in planning and improving production, and also for food marketing experts in designing and implementing promotional activities.

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The aim of this study was to determine the factors underlying domestic product (potato chip purchases) using an extended model of theory of planned behaviour (TPB). A systematic sample of 348 Croatian potato chip buyers was surveyed. Structural Equation Modelling by Partial Least Squares was used to test the hypotheses. The strongest positive predictor of this intention was the attitude about the purchase of domestic potato chips. The perceived behavioural control did not have a significant impact on the behaviour (actual purchase), while intention was a strong predictor of the intended behaviour. Consumer ethnocentrism predicted the attitudes, while habit had a strong impact on all variables in the TPB model. This study extended the TPB model by adding two constructs, habit and consumer ethnocentrism, and by investigating their predictive impacts. While TPB is usually used to predict the prosocial and healthy behaviour, this study extended the previous knowledge by focusing on snacks (potato chips), which is expected to be more habit-driven than planned.