Remarkable changes have taken in social operation mode and consumers’ behavior mode because of the foot ban during the pandemic spread of COVID-19. Digital technologies such as Blockchain have shown potential in gaining competitive advantages for enterprises in such situations. This study aims to provide an insight into how to gain consumer loyalty through the use of modern and efficient Blockchain technology. In contrast to the current literature, this study combined the technology acceptance model of planned behavior theory, social exchange theory to explain the loyalty of an online travel agency (OTA) consumer. A self-administered questionnaire was used to collect data from citizens in Hangzhou, a city full of technological innovation atmosphere. Using structural equation modeling with SmartPLS©, responses from 1403 citizens were analyzed. Social norm was discovered to have a positive and significant association with the consumers’ attitude toward technology and thus enhancing the perceived usability and hedonism of OTA application, which can increase consumer loyalty. The findings suggested OTAs may gain consumers’ loyalty through adopting Blockchain technology, and local governments have played a key role in creating such an environment. New technologies have become essential professional and social tools for society. The technological environment and Blockchain within the tourism sector are fundamental elements of China’s economic engine.

This study focuses on the early stage of high-speed railways (HSRs) and corrects problems in a timely manner and integrates the direction for tourism development. Its aim is to realize the sustainable development of mountain tourism in the southwest region of China. Based on the panel data from 2010 to 2019 of 39 cities in Guizhou, Guangxi, and Yunnan provinces, which are in the southwest mountainous region of China, and using data envelope analyses, the Malmquist productivity index, the Tobit model, and the intermediary effect, this study verifies the impact of core factors on the development efficiency of mountain tourism in the early stage of an HSR to find the problems existing in tourism development at present and in future stages. Results show the following: (1) In its early stage, an HSR is not yet the key factor to improve the efficiency of tourism development in the mountainous region. (2) The promotion effect of an HSR on the efficiency of tourism development is delayed. (3) In its early stage, an HSR breaks the balance of resource investment and wastes resources. (4) Taking HSRs is born out of the rigid demand of residents in the mountainous region rather than of their income levels. (5) Accessibility in mountain tourism plays a positive role between HSRs and the efficiency of tourism development.

Renewable energy technologies (RET) are critical to the sustainable development of modern societies. Hong Kong has set up a RET theme park so as to fulfill the needs of and impart knowledge on RET through entertainment and educational activities. Such understanding aids in formulating appropriate future park designs and neuromarketing strategies to maximize the attractiveness of the park. Therefore, this study attempts to investigate potential visitors’ preferences with regard to cartoon characters in the RET theme park, especially for student groups to meet the “edutainment” theme of the park. A total of 400 people have participated in this study. Findings indicate that Snoopy, Mickey Mouse, and Donald Duck show a high degree of likeness of presence in the RET theme park.

The importance of a sustainable labor market is a critical and fundamental point for many developing countries, where global competitiveness is based on cheap labor. The aim of this empirical–analytical study, framed in China in the research context, is to approach this hot topic from the lens of household wage differences between generations. Using cross-sectional data, consisting of the China Dynamic Migrant Survey and Oaxaca-Blinder decomposition methods and quantiles, to analyze the data results confirmed the differences in wages between two generations of peasant and urban workers. Moreover, a distinctive tapering in the pay gap occurred among the new generation. Fundamentally, a big gap exists in the rate of return on education between urban and rural labor. According to the results of quantile decomposition, the old generation of peasant and urban workers demonstrate anti-discriminatory phenomena at very low and very high scores.