Creating a Re-Tech Theme Park through the Neuromarketing and Cartoon Characters

Abstract

Renewable energy technologies (RET) are critical to the sustainable development of modern societies. Hong Kong has set up a RET theme park so as to fulfill the needs of and impart knowledge on RET through entertainment and educational activities. Such understanding aids in formulating appropriate future park designs and neuromarketing strategies to maximize the attractiveness of the park. Therefore, this study attempts to investigate potential visitors’ preferences with regard to cartoon characters in the RET theme park, especially for student groups to meet the “edutainment” theme of the park. A total of 400 people have participated in this study. Findings indicate that Snoopy, Mickey Mouse, and Donald Duck show a high degree of likeness of presence in the RET theme park.

Film-induced tourism – the impact the of animation, cartoon, superhero and fantasy movies

“…These factors entail the essential requirements that need to be considered for a theme park ride to be a tourist magnet. Bu et al (2022) revealed that movies characters (e.g. Mickey Mouse, Shrek, Hello Kitty, among many others) are necessary elements of theme park designs to meet visitors' needs.…”