Purpose This study aims to analyze the effects of COVID-19 on airlines, airports and the destination Andalusia. On that basis, the study has assessed the bankruptcy of some airlines, closure and reduction of the frequency of air routes, COVID-19 measures at airports by governments, etc., to adapt to new circumstances, be efficient and plan their resources according to the tourist demand. Design/methodology/approach A review of the relevant literature on the impact of COVID-19 on the aviation industry, airports and tourism sector are undertaken to understand the link between them. The paper begins by explaining the effects of the pandemic on the aviation industry and discusses its impact in the Andalusian region. Furthermore, this study uses secondary data from IATA, AENA, EUROCONTROL, INE, OAG, UNTWO, etc., to support research results. Findings The results of the effects of the pandemic in Andalusia are being devastating and this destination is heavily dependent on tourism. The drastic drop in flight frequencies at airports during the pandemic has caused an average decrease of −65% in passenger arrivals at airports until October 2020 that is 23 million passengers, too many passengers for the Andalusian economy, which depends mainly on the tourism sector. Originality/value The study contributes toward assessing the COVID-19 effects on the aviation industry and tourist destinations. Both sectors will re-emerge in the medium term and at different speeds in different regions. The contribution of this study is essential for managers and operators of airlines, airports and tourist destinations to make better future decisions.

Purpose This paper aims to provide an assessment of tourism promotion in tourist destinations and airports (TPTDs) and to organize and classify the literature on tourism promotion, with the aim of staging the importance of this topic and encouraging future research in the projection of tourism and marketing sectors. Design/methodology/approach The paper uses the Social Sciences Citation Index (SSCI) database to analyze the bibliometric in TPTDs topic from 2000 to 2021. Additionally, the paper also uses the visualization of similarities (VOS) viewer software to map graphically the bibliographic material. The graphical analysis uses bibliographic coupling, co-citation, citation and co-occurrence of keywords. Findings This study provides an amended new definition of tourism promotion, which is the efficient management of a destination’s resources and strategic plans by destination marketing organizations (DMOs) to adapt the tourism supply to market trends and will empower tourists to visit such destinations. Furthermore, results also show a new paradigm applied to TPTDs topic and classified in five first-order research streams. Digital and mobile marketing, infrastructure, branding, quality, accessibility and information factors about a specific destination which are mostly demanded by tourists are considered as an important means of promotion for the tourism industry. Originality/value The contribution of this study is important to identify new challenges and opportunities for researchers, DMOs, airport and airlines operators and stakeholders, as disentangling existing contradictions and applying new theoretical framework to make better future decisions by researchers and organizations to provide higher quality to new research in the context of the TPTDs.

PurposeThis study’s purpose is to analyze the international mobile marketing (IMK) in order to stage the importance of this tool in the internationalization of companies. Our understanding of mobile marketing is constantly evolving, due to its high business penetration in a world globalized by technologies.Design/methodology/approachA review of the relevant literature on IMK, companies and customers is undertaken to understand the link between them. The paper begins by explaining the coronavirus disease 2019 is accelerating the change of the rules of the game in traditional and online commerce around the world. Furthermore, this study uses secondary data from organisation for economic co-operation and development (OECD), Sensor Tower, mobile marketing association (MMA), App Annie, among others, to support research results.FindingsThe results have shown that IMK has opened a melting pot of opportunities for companies and consumers in this period of pandemic; the potential of this tool is being redefined, in order to identify, anticipate and satisfy customers requirement profitably and efficiently. This study aims to provide an assessment of new concept of IMK and how this tool has to be integrated into the firm’s digital marketing strategies.Originality/valueThe study contributes to make better future decisions in the international digital expansion of companies by company executives and marketing experts. This paper provides a comprehensive framework intended to guide research efforts focusing on digital marketing as well as to aid practitioners in their quest to achieve IMK success.

Background: The main goal of this case study is to analyze the air traffic, air cargo, and the safety-hygiene air corridor between UK and Spain, in airports managed by MAG Group (UK) and AENA Group (Spain). Methods: To review the specific paradigm of research which discusses, investigates, and analyses the air traffic, air cargo, and the safety-hygiene air corridor between UK and Spain at airports managed by MAG (UK) and AENA (Spain). Results: The air traffic that airlines project onto the UK-Spain corridor has decreased due to the pandemic, but the result of this research shows that in the medium term, to implement the new Safety-Hygiene Air Corridor (SHAC) will return to economically nurture airlines, airports and destination thanks to vaccines, the digital COVID-19 certificate that will give more confidence to passengers to travel, and with new COVID-19 safety regulations at airports and airlines. Furthermore, the results of the research show the need to create Safety-Hygiene Air Corridor Elements (SHACE) to improve the air activity of these countries. Conclusions: The study contributes towards providing solutions such as those we propose in this study, the UK-Spain SHAC and SHACE will guarantee the value of corridors between countries, reduce the uncertainty of airlines, organizations, and passengers, to restore the tourism and aviation industries.

Purpose: This paper seeks to analyze the effects of mobile marketing tool at airports and passengers. Design/methodology: This research approach consist of going through data files and bibliographical sources in search of information gathered by authors, institutions and organizations regarding our case study. Findings: Mobile marketing to increase passenger satisfaction and commercial income in the airports. Large airports are taking advantage of the consolidation of mobile devices in the 21st century to create applications for branding and communication. Originality/value: This paper is the first research that examines the impact of mobile marketing in airports. First, to evaluate the effects that mobile marketing is having over the levels of passenger satisfaction at airports. Second, to analyze the impact of mobile marketing on passengers behavior in the aerodrome; lastly, to study the effects of this tool on the perceived image of an airport.

Purpose This study aims to analyze the relationship between Málaga’s airport, air transport, companies and the local economy. Design/methodology/approach It is a bibliographic study, and it uses secondary data from Aeropuertos Españoles y Navegación Aérea, Instituto de Estadística y Cartografía de Andalucía, España Exportación e Inversiones, Instituto Nacional de Estadística and International Air Transport Association to support research results. The investigation has reviewed and collected data on the specific paradigm of research which discusses, investigates and evaluates the impact of the Málaga Costa del Sol airport and its regional context. Findings The results of this study suggest that Málaga Costa del Sol airport promotes an increase of the establishment of companies in the city and how this plays an important role in the tourist, air cargo and logistics development and Málaga local economy. This is a great opportunity for companies and Destination Marketing Organizations (DMOs) help add value to local products, bet on tourist quality and design customized products with high added value, as long as the pandemic lasts, and everyone is vaccinated. Originality/value The contribution of this study is double. To the best of the author’s knowledge, this study shows for the first time to Málaga Costa del Sol airport such as a multifunctional airfield (tourist-cargo-logistics-accessible) and not only as tourist airport. Second, this study shows the influence of Málaga airport in the establishment of large national and international companies in the city of Málaga and urban development. Furthermore, this paper contributes to the literature by presenting new evidence on the spatial spillover effects of airports on economic development in cities.

The concept of hinterland is changing with a globalized economy, new needs between airports, stakeholders and the tourist destination challenge new dimensions of operation in the territory. Identifying new factors and actors in the influence zone of the hinterland will allow us to stage the importance of airports in the regional economy and the positive effects derived from these. The aim of this paper is to analyse the hinterland of Málaga Costa del Sol airport and its territorial and economic dimensions. Moreover, to provide an updated and clearer definition of hinterland, assuming future implications for airport operators, management of tourist destination by destination marketing organizations and scholars and practitioners interested in this topic. The results revealed that Málaga’s airport is modifying the hinterland of airport and its area of influence in economic and urban development terms.

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