The influence of TikTok has reached the news media, which has adapted to the logic of the platform, in a context marked by the incidental consumption of news, virality and the intermediation of technology in access to information. The popularity of this social network invites news outlets to address a young audience on a platform characterized by visual and short content and dynamics defined by algorithmic recommendations, trending hashtags and challenges. Based on an exploratory search of news media and programmes on TikTok from around the world, we selected 234 accounts and conducted a content analysis of the 19 news media and programmes identified with a verified profile and general thematic scope. The results point to a progressive incorporation of the media since 2019, with the purpose of informing, positioning their brand and adapting to the logic of TikTok in a new approach to journalism for younger generations.
Durante las dos últimas décadas, el modelo mediático tradicional de la prensa local ha sufrido una profunda crisis que, unida a la económica, ha derivado en el cierre de cabeceras y recortes de personal. La creciente necesidad de una oferta informativa local veraz y la adversa realidad laboral en el sector comunicativo han motivado a muchos periodistas a fundar sus propios medios locales e hiperlocales al amparo de la red. En esta investigación se realiza un estudio exploratorio para elaborar el primer mapa de cibermedios locales e hiperlocales activos en España, con el objetivo de conocer la presencia de este tipo de medios en el Estado. Posteriormente, estos cibermedios se someten a un análisis de contenido para identificar sus características básicas y tendencias de desarrollo. Los resultados evidencian un crecimiento relevante de los cibermedios locales e hiperlocales en el país, así como unos rasgos que reflejan la búsqueda de nuevos modelos informativos desde la proximidad.
Cumplido el primer cuarto de siglo de los medios periodísticos digitales, o cibermedios, no es posible dar cuenta del periodismo español sin reconocer su consolidación. La exploración cuantitativa, como medios nativos digitales o como publicaciones derivadas de otros medios, permiten delimitar una cartografía geográficamente heterogénea, en la que predomina la distribución multiplataforma y los cibermedios locales, generalistas y privados, que buscan adaptarse a las condiciones de un nuevo mercado.
Palabras clave: Periodismo digital, ciberperiodismo, distribución de medios multiplataforma, mercado digital de medios
The rise of the TikTok social network has caused the media to confront the younger generation. The platform, which hosts dances, challenges, and funny short videos, has unique features that force a reinvention of social networking strategies. Television has become social and has expanded to new platforms, while young people are abandoning the consumption of traditional television. In this study, we explore—for the first time—the presence of television channels and programmes on TikTok and an analysis of the main strategies shown in the 133 found profiles. The results describe a first exploratory phase that lacks specific strategies in most cases, while examples adapted to the logic of the social network emerge: content with a fun and simple tone, with participation in challenges and trends of the moment, as well as a positioning of the brand to—gradually—approach its future potential audiences.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.