Let’s dance the news! How the news media are adapting to the logic of TikTok

Vázquez-Herrero, Jorge; Negreira-Rey, María-Cruz; García, Xosé López

doi:10.1177/1464884920969092

Cited by 98 publications

(56 citation statements)

References 80 publications

(88 reference statements)

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“…by searching for verified profiles of television channels and programmes through the TikTok search engine using keywords and by reviewing the recommendations of each profile up to a level five of depth. In October 2020, we updated the database previously elaborated in February for a published study (Vázquez-Herrero et al 2020). We obtained a non-probabilistic exploratory sample of 133 TV channels and programmes from around the world.…”

Section: Methodsmentioning

confidence: 99%

“…We take as reference previous research on journalistic media on TikTok (Vázquez-Herrero et al 2020) to analyse the unique aspects of social media logic in the field of television from an inductive process and by selecting illustrative case studies. This second phase will allow us to respond to RQ2 (What strategies do the television channels and programmes on TikTok employ?)…”

Section: Methodsmentioning

confidence: 99%

“…In a previous approach, Klug (2020) explored the presence and adaptation of US news providers-print legacy newspapers and digital natives-identifying a total of 89 accounts. In a previous study, the first to specifically address the performance of media in TikTok with an international scope (Vázquez-Herrero et al 2020), the authors mapped up to 234 verified media profiles, the result of a progressive incorporation since 2019. They pointed out that there is an effort to adapt media to the logic of TikTok because, in addition to pursuing an informative objective, they elaborate specific content for the platform with the publication of funny and silly videos or the participation in challenges, using the app's own aesthetics and resources.…”

Section: Tiktokmentioning

confidence: 99%

“…In 2019, the Chinese platform became one of the most popular among young audiences worldwide and revalued the format of user-produced short videos (Kaye et al 2020). Given the success of this social network, media organisations have been gradually incorporated (Vázquez-Herrero et al 2020) to position their brands and content. However, TikTok's own logic, characterised by the emotional dimension of its videos-humour, fun, music, dance, challenges, etc.-and new forms of interaction and editing possibilities (Feng et al 2019) forces media editors to redesign their social media strategies.…”

Section: Introductionmentioning

confidence: 99%

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Intersections between TikTok and TV: Channels and Programmes Thinking Outside the Box

Vázquez-Herrero

Negreira-Rey

Rodríguez-Vázquez

2021

Journalism and Media

Self Cite

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The rise of the TikTok social network has caused the media to confront the younger generation. The platform, which hosts dances, challenges, and funny short videos, has unique features that force a reinvention of social networking strategies. Television has become social and has expanded to new platforms, while young people are abandoning the consumption of traditional television. In this study, we explore—for the first time—the presence of television channels and programmes on TikTok and an analysis of the main strategies shown in the 133 found profiles. The results describe a first exploratory phase that lacks specific strategies in most cases, while examples adapted to the logic of the social network emerge: content with a fun and simple tone, with participation in challenges and trends of the moment, as well as a positioning of the brand to—gradually—approach its future potential audiences.

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Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Section: Tiktokmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Intersections between TikTok and TV: Channels and Programmes Thinking Outside the Box

Vázquez-Herrero

Negreira-Rey

Rodríguez-Vázquez

2021

Journalism and Media

Self Cite

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“…Its nature as a digital trend has prompted broadcasters of all kinds, including the media and journalists (Sidorenko, Herranz and Cantero, 2020;Vázquez, Negreira and López, 2020) to innovate by quickly adapting to such a particular message code and heterogeneous audience.…”

Section: The Social Network Tiktokmentioning

confidence: 99%

Més enllà de reptes i balls virals: TikTok com a vehicle per al discurs desinformatiu i la verificació d’informació a Espanya, Portugal, el Brasil i els Estats Units

Alonso-López

Bautista

Giacomelli

2021

analisi

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This paper analyses the narrative of disinformation disseminated through the social network TikTok, a network which is popular at a global level and whose users are mainly young or very young. To do so, a study was carried out on the content of publications on TikTok in four countries with different idiosyncrasies and national realities: Spain, Portugal, Brazil, and the United States. Interviews were also conducted with fact-checking agencies on the potential for misinformation and fact-checking potential on this social network. The results suggest that due to its characteristics as a fresh, visual network with easily shareable and viral content, TikTok is a network that facilitates the spread of disinformation, but which in turn is a tool for debunking hoaxes beyond the range of action of conventional media.

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Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media

Bargoni,

Giachino,

Gutuleac

et al. 2024

Psychology and Marketing

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This research aims to explore the role of brand personality self‐congruity (BPC) in affecting consumers' purchase behavior in a particular setting: video‐based social media (i.e., TikTok). Moreover, we test the moderating role of consumers' emotional attachment to the influencer and the mediating role of brand engagement in affecting purchase intention. Finally, we delve into the antecedents of influencer effectiveness and their relationship with consumers' actual purchases. To do so, we leverage two quantitative studies (n1 = 248; n3 = 247) and a qualitative one. Results from Study 1 indicate that the lower consumers perceive the gap between the brand personality and self‐image, the more they are inclined to engage with and purchase a brand. Moreover, we find that the emotional attachment to the influencer does not play a role in influencing purchase intention, positing that emotional attachment and BPC have different emotion dynamics with different purchase outcomes. Building on Study 1, Study 2 leverages a focus group to identify the antecedents of influencer effectiveness. Results highlight that a sense of indulgence appears in the minds of consumers when confronted with brands that have a lower congruity with their self. This sense of indulgence, in the case of low BPC, hinders the ability of the influencer to create an engagement between the brand and the consumer. Finally, Study 3 quantitatively tests the antecedents of influencer effectiveness under two conditions (entertaining vs. informative content type) highlighting the different influence of the antecedents on individuals with high (vs. low) BPC.

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Let’s dance the news! How the news media are adapting to the logic of TikTok

Cited by 98 publications

References 80 publications

Intersections between TikTok and TV: Channels and Programmes Thinking Outside the Box

Intersections between TikTok and TV: Channels and Programmes Thinking Outside the Box

Més enllà de reptes i balls virals: TikTok com a vehicle per al discurs desinformatiu i la verificació d’informació a Espanya, Portugal, el Brasil i els Estats Units

Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media

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