In functional food advertising, messages are not always easily understandable for the target audience. Current European legislation, enforced through Regulation 1924/2006, specifies that such messages should be clear and precise so as not to mislead the consumer. The objective of this study was to observe consumers’ understanding of messages in functional food advertisements. The methodology used was a self-administered survey filled out by 191 students enrolled in a Degree in Advertising and Public Relations at the University of Alicante (Spain). The results suggest that a large number of students do not know what functional food is and obtain information about these products mainly from labelling/packaging. The major means of communication through which they learn about health benefits via advertising is the internet, followed by television. Most respondents indicated that they understood related advertisements and found it helpful to be given additional information on health benefits. Worthy of note, the greater their level of understanding of the messages, the higher their level of distrust of advertising messages, which they considered to be deceptive or misleading.
Lucía García-Carretero es graduada en periodismo por la Universidad de Valladolid y master en comunicación social por la Universitat Pompeu Fabra (UPF). Forma parte del personal docente investigador en la UPF con una beca de investigación. Es miembro del ResumenLa búsqueda es una de las actividades centrales en el mundo digital y, por tanto, uno de los elementos clave en el análisis de cibermedios, ya que una parte de sus audiencias y de sus ingresos procede de las páginas de resultados de los buscadores (SERP). En este trabajo, presentamos algunas de las herramientas de análisis de posicionamiento SEO más utilizadas con el fin de considerar su aplicación en estudios académicos sobre cibermedios. Aplicamos los nueve indicadores más importantes de estas herramientas a la página principal de cuatro cibermedios generalistas españoles con el fin de estimar su viabilidad como indicadores alternativos al PageRank y otros indicadores de Google. Palabras claveMedios; Cibermedios; Periódicos; SEO; Search engine optimization; SERP; Search engine results page; Búsquedas; PageRank; Posicionamiento web; Moz; Majestic; Ahref; Alexa. AbstractSearching is one of the core activities in the digital world and therefore, it is one of the key elements in the analysis of digital media since part of their audiences and revenues comes from the so called search engine result page (SERP). In this paper we present some of the most used analyzing tools in search engine optimization (SEO) in order to consider their application in online media research studies. We apply the nine most important indicators of these tools to the home page of four Spanish general online media in order to assess its viability as alternative indicators to PageRank and other Google indicators.
Resumen:Esta investigación estudia el uso de Facebook por parte de los estudiantes de primero de grado de Publicidad y RR.PP (Universidad de Alicante) para el aprendizaje de la asignatura Comunicación y Medios Escritos. La metodología empleada es la encuesta, realizada a 76 alumnos durante el mes de Enero de 2013. Los resultados muestran una mejora del proceso de enseñanza-aprendizaje. La red social sirve para compartir materiales, prácticas y resolver dudas, incentivando el aprendizaje colaborativo. Los alumnos coinciden en el beneficio que supone el uso de Facebook para aprender la materia.Palabras clave: Facebook; redes sociales; enseñanza-aprendizaje; docencia universitaria Facebook as an educational tool in the university context Abstract:This research studies the use of Facebook by students in first course of Advertising Communication and Public Relations (University of Alicante) to learn the subject Communication and Media Writings. The methodology used is the survey of 76 students during the month of January 2013. The results show an improvement of the teaching-learning process. The social media used to share materials, practices and answer questions encouraging collaborative learning. Students agree that the benefit involves the use of Facebook to learn the subject.
El objetivo principal de este estudio es el análisis de los componentes que proporcionan buscabilidad y visibilidad a los diarios nativos digitales en Internet, bajo el concepto unificador de la experiencia de búsqueda. La metodología empleada es el análisis comparativo del así llamado Search Experience Optimization (SXO) de un grupo de medios digitales. En concreto, se han analizado eldiario.es, publico.es, elconfidencial.com, elespanol.com, huffingtonpost.es, infolibre.es, libertaddigital.com y vozpopuli.com. Para llevar a cabo este análisis utilizamos el protocolo de estudio denominado PAXBCM. Gracias a este análisis hemos podido mapear e identificar diferentes grados de cumplimiento de la SXO por parte de los cibermedios analizados, siendo libertaddigital.com el que presenta mejores resultados globales. Todos los medios analizados presentan oportunidades de mejora en diversos aspectos, especialmente en la velocidad de carga, el uso de contenido multimedia, la accesibilidad y la buscabilidad.
Due to their widespread use, search engines, and specifically Google, are extremely important to attract qualified traffic and thereby achieve the commercial objectives of corporations. Search engine optimization (SEO) allows enhanced connection of corporate websites with their audiences through search engines, using certain keywords. This study describes a methodology to determine the most important Spanish companies offering SEO services to third parties, representing an exploratory study of applied cybermetrics for the construction of a universe of companies. One of the relevant results of this work is the design of an information retrieval strategy based on a statistical analysis of search terms and the performance of geolocated searches in all the provincial capitals and Spanish cities with more than 100,000 inhabitants. After cleaning and reviewing the unique URLs, it is concluded that there are 1,043 companies offering SEO services in Spain positioned in Google. These are basically companies with more than one person, operating from a single location, and that offer other services in their portfolio together with SEO. In addition to providing a starting point for future research on the SEO sector in Spain, this research proposes a methodology for the creation of study universes of brands or companies.
Companies that receive public funds for research and development and technological innovation (R&D&I) projects must comply with certain communication obligations in accordance with relevant Spanish and European laws. The aim of this work is to assess these requirements (including their advantages and limitations) based on the opinion of experts in the field. Interviews were conducted with R&D&I managers in national and regional agencies; innovation, transparency, and scientific dissemination specialists; and company directors. The results confirm the value of communicating innovation, in accordance with the current trends of innovation dissemination and the principles of transparency. Experts consider that the required communication requirements are insufficient and that their means and formats must be adapted to enhance the dissemination of innovation and improve transparency by promoting accessible content in a unified repository. They propose the measurement and assessment of the social impact of subsidized projects, as well as the possibility of subsidizing communication actions, as in European projects. Moreover, there is an urgent need to standardize the communication obligations of all proposals.
She combines teaching the Advertising and Public Relations degree with innovation consulting, and conducts courses and workshops related to R&D&I.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
334 Leonard St
Brooklyn, NY 11211
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.