Examining and analyzing the determinants facilitating consumers’ intention to buy via mobile commerce platforms have untapped potential when it comes to advertisement potential and perceived advertising value. Therefore, this paper examines various aspects of the advertisements on mobile commerce platforms and analyzes the importance of intention to buy. The goal of the article is to analyze and determine which aspects of the advertisements have an influence on expediting purchase through mobile commerce. The underlying hypothesis for this investigation is the applicability of the perceived advertising value of mobile commerce, positively associated with attitude towards advertising channels. The Facebook social network has been chosen as an advertisement channel as it is the most popular and biggest investment-generated channel. It is also proven that subjective norms are positively associated with the intention to buy via mobile commerce. This, combined with perceived advertising values and attitudes towards Facebook ads on mobile commerce, influenced the intention to buy.
Hedge funds have become an important part of the financial sector. The development of the hedge funds in the Nordic countries has been rather robust. Therefore, it is important to identify the determinants of the hedge fund performance and isolate the managerial performance, i.e., the Jensen’s alpha. To this end, this paper construct cross sectional and panel model for the Nordic hedge funds over 2005–2018. The Fung-Hsieh 8-factor model and other models are developed to identify the determinants of the Nordic hedge fund performance. The effects of crises of different nature (local to global, hedge funds to banking sector) are also tested. The results indicate that Nordic hedge funds are capable to generate positive alpha during the crisis even exceeding the alpha of the economically stable time periods.
The article analyzes the problem of assesment of business risks of the Logistics chain from the point of storage to the end-user based on medicine retail case. The problem of the article – how to evaluate and manage the business risks of the logistics chain? The purpose of a research – after conducting a thorough scientific literature analysis, to define the business risks affecting the Logistics chain and to evaluate them according the impact on the Logistics chain, thus creating a basis for a more efficient management of these risks. The research was conducted using Analytical hierarchical process method in a medicine retail sector in Lithuania. It has been determined that the most important risk factor, affecting the Logistics chain from the point of storage to the end user, is the demand. Three of the following risk factors: operational risk, information dissemination risk and financial risk are almost equally important, with supply and environmental factors being of the least importance.
Atidaromo prekybos objekto įvaizdis yra svarbus mažmeninės prekybos internacionalizacijos proceso elementas. Prekybos objekto įvaizdis indikuoja vartotojų pasitenkinimo juo laipsnį. Straipsnio tikslas yra prekybos objekto įvaizdžio elementų identifikavimas ir jų poveikio vartotojų nuostatoms vertinimas. Tyrimo objektas -prekybos kompanijos ir jos objekto įvaizdis. Autoriai apklausė Lietuvos vartotojus apie "IKEA" prekybos centro įvaizdį prieš jo atidarymą Vilniuje ir praė-jus metams po atidarymo. Prekybos objekto įvaizdžio elementai buvo identifikuoti, o tyrimai patvirtino, jog vartotojai turi savo nuostatą apie prekybos centro "IKEA" įvaizdį.Raktiniai žodžiai : prekybos objektas, įvaizdis, mažmeninė prekyba, internacionalizacija, vartotojai, mažmenininkai. JEL kodai: F23, F44, P33. ĮvadasS. Burtas, U. Johansonas ir A. Thelanderis (2011) pažymi, kad vartotojai yra mažmeninės prekybos fundamentas, o jų vaidmuo, kuriant mažmeninio pardavimo įvaizdį, vertas didesnio dėmesio negu dabar. Tačiau autoriai vartotojų požiūriu įvaiz-džio nenagrinėjo, o koncentravosi į mažmenininko įvaizdžio kūrimą per produkto, parduotuvės, prekybos kompanijos įvaizdžio prizmę. Autoriai pripažįsta, kad vartotojų įvaizdis yra daugiau už parduotuvės įvaizdį, nes įvaizdis apima įvairius apibrėžtus ir neapibrėžtus faktorius, kuriuos kiekvienas vartotojas suvokia savaip. Iš to sektų, kad mažmeninės prekybos kompanijoms, einančioms į kitų šalių rinkas, tikslinga tyrinėti vartotojų įvaizdį, t. y. kokie jo svarbiausi elementai.Vartotojų įvaizdžio formavime didelis vaidmuo tenka mažmenininkams, o taip pat sklaida per įvairius media priemones, vartotojų atsiliepimus ir kt. Toks išansktinis vartotojų įvaizdžio tyrimas, apie ateinančią prekybos kompaniją, jos atidaromą prekybos objekto tipą, leistų kompanijai parengti realų prekybos objekto tipo įvaizdžio gerinimo planą ir pritraukti į jį daugiau vartotojų. Vėlesni vartotojų elgsenos ar lojalumo tyrimai gal ir padarys korektyvų vartotojų įvaizdžio formavime, bet tai prekybos kompanijai atitinkamai kainuos.
The format is one of the essential elements of retail internationalization process. In order to date, cus-tomer attitude about retail companies format entering the market and their possible impact upon consumers and standardization degree has not frequently been the object of investigation within the internationalisation of retail trade. Only by opening the subject of trade consumers and customers can find the solution of components of this element. The current paper explores consumer attitudes to retail format, revealed this element components and provide their evaluation methodology. The prac-tical significance of the current research is that it is a survey of consumer attitude to the company en-tering format the market in another country, which would enable a potential retail entrant to know the expectations of consumers and thus take appropriate decisions. The methodological basis for the pre-sent paper is an analysis of reference material on the internationalisation of retail trade examining cases of successes and failures of retail companies, exploring and understanding consumer expecta-tions and the ways to meet such expectations, as well as peculiarities of entering different markets. The authors interviewed Lithuanian consumers (more than 600) about the IKEA shopping centre be-fore its opening in Vilnius and one year after opening. Studies have confirmed that consumers have their attitudes of the IKEA shopping centre, as the format element.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.