The study seeks to identify critical strategic planning factors (strategic direction, strategic thinking, strategic analysis, and strategic flexibility) and their role in promoting marketing excellence in the KRUNGI Group of Companies in Kirkuk Governorate. To study its objectives, a questionnaire was consistent with the design of the study data and was distributed to the intentional sample. Which we hope will be useful for the group of companies surveyed, and their counterparts from similar companies.
The current study aims at determining the successive impact of the organizational green strategies in green innovation and their impact on enhancing the sustainable competitive advantage in Karwanchi Group Kirkuk. This study has depended on both the descriptive and analytical approaches and the data were collected based on a sample of 94 workers and depending on a questionnaire prepared for this study. The statistical analysis of the data collected was conducted using SPSS. V. 24. This study ended with several important conclusions: the green organizing strategies have a direct important impact on the sustainable competitive advantage less than the rate of the indirect impact with green innovation. The new value has thus been added to enhance the sustainable competitive advantages in the studied group (company). This study ended also with several recommendations. The most important recommendation is that the higher management in the company should build green organizational strategies that support innovation.
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