The Role of Critical Strategic Planning Factors in Enhancing Marketing Prowess

Abstract

The study seeks to identify critical strategic planning factors (strategic direction, strategic thinking, strategic analysis, and strategic flexibility) and their role in promoting marketing excellence in the KRUNGI Group of Companies in Kirkuk Governorate. To study its objectives, a questionnaire was consistent with the design of the study data and was distributed to the intentional sample. Which we hope will be useful for the group of companies surveyed, and their counterparts from similar companies.