The Successive Impact of the Green Organizational Strategies and Green Innovation in Enhancing the Sustainable Competitive Advantage

Abstract

The current study aims at determining the successive impact of the organizational green strategies in green innovation and their impact on enhancing the sustainable competitive advantage in Karwanchi Group Kirkuk. This study has depended on both the descriptive and analytical approaches and the data were collected based on a sample of 94 workers and depending on a questionnaire prepared for this study. The statistical analysis of the data collected was conducted using SPSS. V. 24. This study ended with several important conclusions: the green organizing strategies have a direct important impact on the sustainable competitive advantage less than the rate of the indirect impact with green innovation. The new value has thus been added to enhance the sustainable competitive advantages in the studied group (company). This study ended also with several recommendations. The most important recommendation is that the higher management in the company should build green organizational strategies that support innovation.

Competitive Advantage as a Mediating Effect in the Impact of Green Innovation and Firm Performance

“…Many companies develop environmentally friendly programs, including green products and green technologies that aim to increase green innovation. Companies also apply green innovation in an effort to achieve a more sustainable competitive advantage (Khazeal & Majeed, 2020;Song & Yu, 2017).…”