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This article describes how the tourism industry is one of the cornerstones of an economy when utilized effectively. Moreover, since the tourism destinations in a country cannot be moved to the visitors, tourists are promoted to visit these places. Therefore, in order to entice the tourists to visit a country, it is indispensable to advertise and promote a destination properly with its hospitality, recreation, sightseeing, sun, sea and natural characteristics in order to attract more visitors. Thus, the aim of this article is to review the literature comprehensively on the economic reflections of the tourism industry, significance of the marketing and promotion of destinations. With this information, the factors affecting the destination choices of tourists are determined. Finally, these factors are used to review the destination preferences of Kazakh tourists to the Turkish Republic by taking destination attractiveness, attributes and management issues into consideration alongside statistical applications.

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The purpose of the study is to introduce factors impact on purchasing behavior in real estate marketing. The seven factors analyzed—location, structural factor, neighborhood, social factor, reference group, financial, advertising—have a direct effect on real estate purchasing behavior. A questionnaire prepared for this purpose was applied to 235 randomly selected people and the collected data were analyzed by variance analysis method. According to the results of the statistical analysis, factors such as location, structural factor, social factor, neighborhood, financial, advertising factor influence the purchasing behavior of the real estate, and it is observed that the reference groups do not affect the purchasing behavior.

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