The article presents a study of the process of designing women's garments of the coating and suiting assortment, made from diff erent fabrics to determine the fabric properties eff ect on the parameters of shaping the volume-silhouette form of clothes. An expert evaluation of the signifi cance of material properties for the creation of tectonic forms of clothes was carried out and the most signifi cant properties were determined, i.e. rigidity, thickness, drapeability, mass per unit area, type of weave, raw material composition. An experimental study of physical and mechanical characteristics of overcoating fabrics was performed. To validate the research results, we made samples of women's coats in diff erent forms at a garment company. It was determined that the raw material composition of fabrics does not aff ect signifi cantly their physical and mechanical characteristics (drapeability, rigidity). The weave of fabrics which determines other indicators was considered to be more signifi cant. As a result, the relationships between the physical and mechanical properties of fabrics of the coat group and the shaping of women's coats in diff erent volume-silhouette forms were identifi ed. The latter can be used in the design of garments for an individual and mass production.
Aim: to analyze the stylistic and constructive features of the design of the books in the series “Fairy Tales from Around the World“ by the publishing house “Veselka“, to trace the sequence of the publishing project and the role of the designer and art-designer in it. Methodology. Historical and comparative methods, as well as art history methods of image and stylistic and formal analysis have been used in the research. Results. The artistic approaches to the creation of 25 books of the series “Fairy Tales from Around the World“ (1978–2016) have been analyzed, the stages of creating the book design of this series have been studied with the help interview of the main artist of the publishing house “Veselka“ (1975–2015), national artist of Ukraine M. Pshinka; the image and stylistic features of this series design have been revealed, which allowed synthesizing the verbal, figurative and architectonic levels of books, ensured the integrity of the book as an artistic object, contributed to the emotional and aesthetic expressiveness of illustrations. Scientific novelty. The image and stylistic features of the decoration of the series “Fairy Tales from Around the World“, founded in 1978 by the National Children's Literature Publishing House “Veselka“, have been analyzed for the first time. The analysis of the books` design in this series as a synthesis of text, illustrations, and layout design has been presented. The sequence of the artistic and production process and the designer`s role in achieving the synergy of visual and verbal images has been traced. The constructive elements of the layout have been analyzed and introduced to ensure the serial stylistic unity of the books, which illustrations were made by different artists, keeping their own bright individual style. Practical significance. The study allowed analyzing the design features of the layout, which due to the creative approach of designers and collaboration with leading Ukrainian illustrators ensured the continued popularity of the books “Fairy Tales from Around the World“ among several generations of young readers, success and awards at numerous international and national competitions over four decades. The construction and serial elements of the layout design, which provided the stylistic unity and recognizability of all books of the series, have been described. The results of the research can be used for further study of the traditions of the art school of illustration and design of Ukrainian books, and also serve as theoretical and visual material in the educational process specializing in “graphic design“.
It is proved that modern multifunctional posters are an important means of communication. The classification of graphic objects according to various features is indicated, the emphasis is on the social one. Terminological aspects of advertising practice are covered. Advertising functions are listed and described. The main modern types of media advertising media are generalized. The types of outdoor, indoor and advertising on transport, Internet advertising are listed, its advantages and disadvantages are revealed. The tendencies of development of the modern poster are outlined. A variety of placement of advertising graphics media in order to form an understanding of the peculiarities of the use of posters. The work uses a set of scientific methods of analysis, synthesis, generalization and approaches, in particular systemic, comparative, which allowed to realize the conceptual unity of the study.
In the study we presented the complex analysis of theoretical and practical aspects of the print design as the innovative phenomenon in the design culture. We proved that the form and image transformation in the printed industry contributes to the activation of consumers’ attention and the increase of the informational message perception quality. We analyzed the pop-up phenomenon in the historical context and described the features of different paperfolding techniques that provide visual dynamics. On the base of the printing samples analysis we formed the classification of dynamical visual systems and considered the main methods of the image transformation in the terms of printing production. The results of the theoretical study were implemented in the series of the dynamical leaflets on social issues.
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