It is proved that modern multifunctional posters are an important means of communication. The classification of graphic objects according to various features is indicated, the emphasis is on the social one. Terminological aspects of advertising practice are covered. Advertising functions are listed and described. The main modern types of media advertising media are generalized. The types of outdoor, indoor and advertising on transport, Internet advertising are listed, its advantages and disadvantages are revealed. The tendencies of development of the modern poster are outlined. A variety of placement of advertising graphics media in order to form an understanding of the peculiarities of the use of posters. The work uses a set of scientific methods of analysis, synthesis, generalization and approaches, in particular systemic, comparative, which allowed to realize the conceptual unity of the study.
The article analyzes and summarizes the range of modern military clothing of the leading global and domestic manufacturing companies. The most widespread types of structural and compositional solutions for the design of the neck of military clothing are systematized in order to create an information base for further research. Information-research and visual-analytical approaches are applied in combination with general scientific methods of typological systematization and comparative analysis of existing varieties of sewing accessories for the manufacture of military clothing of foreign and domestic production. The structural and compositional solutions for the design of the neck, such as the collar and hood, are systematized according to various features, their types are characterized, and the characteristic structural and compositional solutions are described in terms of shape, degree of fit, method of connection, etc. An information base has been developed and the types of collars and hoods of military clothing are graphically presented. On the basis of the obtained results, recommendations are formulated regarding the prospective direction of improving the design of a rational structure with the introduction of progressive technology for the manufacture of military clothing. The practical significance of the obtained results lies in the identification of the main varieties of the existing neck design solutions. The results can be used in the further development of the specified clothing.
The paper examines the types of logo design and its impact on the formation of a cosmetic company and brand perception. Existing trends in the design of different market segments of cosmetics brands are analyzed. It was found that visual aids and color have a great influence on the formation of consumer association with organic cosmetics from each market segment. The analysis of the identity of the cosmetic brand “VESNA” was carried out, the target audience of the brand and the needs of the consumer were determined. Based on the analysis of foreign and Ukrainian cosmetics markets, the concept of creating a logo has been developed. The design of the logo solution was substantiated and developed, the appropriate color scheme, shape and font for the VESNA cosmetic brand were selected.
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