Purpose Grounded in the concept of signaling theory and instrumental-symbolic framework, the purpose of this paper is to develop a model to examine the impact of print job advertisement (ad) dimensions (message contents) and organizational familiarity on job seeker’s perception of attitude, organizational attractiveness, and application intention. Design/methodology/approach This paper is a theoretical exploration based on existing literature. Findings The presence of instrumental and symbolic attributes in print job advertisement such as job and work characteristics, aesthetics, employee testimonial/picture, corporate image enhancing statements, organizational culture-enhancing statements, and human resource offerings are more likely to play influential roles in creating favorable attitude, organizational attractiveness, and application intention in a job seeker. Apart from this, organizational familiarity plays a moderating role on job seeker’s attitude formation and in gaining organizational attractiveness. Practical implications The study offers a clear guideline to recruiting organizations, HR managers, recruitment agencies, or consultants on how to design a recruitment advertisement to pool a large number of potential applicants. The study also throws light on testing the effectiveness of a recruitment advertisement, similar to commercial ads. Moreover, the outcome of testing would help the recruiters understand the pulse of the job seeker toward the ad, job, and organization. Originality/value This study theoretically clarifies the role of instrumental and symbolic attributes or dimensions of job ads and the role of organizational familiarity in inducing positive attitude formation and organizational attractiveness, in the process that cultivates application intention in a potential job seeker.
Painting provides better attraction and protection to the building. It is used for preventing the chemical attack, ultra virus light, protecting from extreme solar and moisture even it able protect from germs There are different types of brands are also playing the predominant role in the field of painting. Even the non-skid protective paint coatings are also used by the modern house to prevent slipping, while some exterior paints are used as attractive in the eyes of people. In general, the paints are protecting the building as well as attracting the people to have a positive opinion on the house. At this juncture, the research in this field is adding some extra feather to this painting industry. The present study is focused on to analyze the various factors which are influencing the consumer’s influence on purchase decision. At this juncture, the paint manufacturing companies are putting all efforts to hold the greater market share, it is very important to analyze the brand perception of consumers and their final purchase.
Purpose The purpose of this paper is to assess the nature of intervention of job seeker’s perception of organizational attraction and attitude toward ad and organization in the application intention produced by aesthetics of print job ads. Design/methodology/approach An aesthetically appealing faculty-opening job advertisement was used as stimuli and around 250 responses to an administered questionnaire were collected from among job seekers in the academic domain. Partial least square structural equation modeling (PLS-SEM) was used to test the hypothesis. Findings According to the results of the study, aesthetic features of print recruitment ad, even though insignificant in directly inducing job seeker intention to apply, significantly enhanced their organizational attraction and attitudes, and thereby, their application intention. Therefore, job seeker’s perception of organizational attractiveness and attitude were found to full mediate this relationship, regardless of the job seekers’ degree of familiarity with the organization. Practical implications This study encourages recruiters in the academic job sectors to design and administer aesthetically appealing job advertisements to maximize the high talent pool of applicants from which to choose. Originality/value This study is the first of its kind in the Indian context in terms of print recruitment advertising. This study is also original in reporting organizational attraction and attitude towards ad and organization as mediators of application intention produced by ad aesthetics.
There is a paradigm shift in the purchasing behaviour after the strong emergence of e-commerce stores and number of internet users. Online shopping has opened the doors of globalization and changes consumers’ preferences towards choices, services, product attributes, selling and buying strategies. Online shopping has given a wide range of buyers the capacity to purchase anything, anyplace, and any item, paying little respect to where its area is in any part of the world. This present research aims to find out the important factors which influence the consumers’ buying behaviour towards online shopping in Tamilnadu. For this purpose the researcher has taken 160 samples from leading and most popular 10 online shops under random sampling method with in Tamilnadu state during the year 2013. It is observed from the study that 24 hours services, heavy discounts and offers, unavailability of products in the local market, wide range of products and offer gifts for every purchase are the top five important factors which drive the respondents to purchase products through online stores. The study identified that wide range of products, quick delivery, cancellation & returns are the top three most influencing factors in selecting the online stores.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.