Abstract:There is a paradigm shift in the purchasing behaviour after the strong emergence of e-commerce stores and number of internet users. Online shopping has opened the doors of globalization and changes consumers’ preferences towards choices, services, product attributes, selling and buying strategies. Online shopping has given a wide range of buyers the capacity to purchase anything, anyplace, and any item, paying little respect to where its area is in any part of the world. This present research aims to find out … Show more
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