and peacefulness -and a strong mediating role of overall perceived value between consumption emotions and satisfaction. Emotions related to "surprise" play no significant role in the evaluation of the ski resort experience. The present findings suggest that managers should focus on staging customers' stay at the resort to stimulate an emotional experience and position their packages based on the promise of such emotional experiences.

To cite this version:Lydie

This research questions the effectiveness of enrichment strategies on experiential offers. A model accounting for the various effects of these strategies on consumer-primary positive emotions, delight, satisfaction, consumption value, and behavioral intentions-is proposed. A study in the field of tourism empirically validates the model but does not indicate an impact of the different experiential contexts considered.

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