“…Nevertheless, regardless of the research stream on perceived value, what is generally accepted, as Rasoolimanesh et al () point out, is that a consumer's ‘overall assessment of a product or a service is a trade‐off between the benefits realized and the costs’ (p. 73). So, overall perceived value can be assessed by the overall evaluation of the experience in terms of benefits and sacrifices (Bonnefoy‐Claudet & Ghantous, ). An overall assessment of perceived value is not uncommon in tourism literature (Sabiote‐Ortiz, Frías‐Jamilena & Castañeda‐García, , , ; Bonnefoy‐Claudet & Ghantous, ; Phillips, Wolfe, Hodur & Leistriz, ; Chiu,Lee & Chen, 2014; Iniesta‐Bonillo, Sánchez‐Fernández & Jiménez‐Castillo, ; Lin & Kuo, ), and the same approach has been adopted in this research.…”