This paper examines the adoption of mobile applications for restaurant searches and/or reservations (MARSR) by users, as part of their experiential quality. Following an extended and expanded version of UTAUT-2, this research proposes eight determinants of intentions to use: performance expectancy, effort expectancy, facilitating conditions, hedonic motivation, price-saving orientation, habit, social influence, and perceived credibility. The data were collected from Spanish users of MARSR applications (n = 1200), and analyzed using structural equation modeling (SEM). The findings confirm the need to extend and expand UTAUT-2 by incorporating perceived credibility and the social norm approach. The results gathered from SEM indicate that the drivers of intentions to use MARSR are, in order of impact: habit, perceived credibility, hedonic motivation, price-saving orientation, effort expectancy, performance expectancy, social influence, and facilitating conditions. Habit, facilitating conditions, and intentions to use are significantly related to use. Additionally, the moderating effects of gender, age, and experience were tested by means of a multi-group analysis. The users’ experience was seen to exert a moderating effect in some of the relationships hypothesized in the model, while gender and age did not play a significant role. The findings have both research and practical implications.

PurposeThis study analyzes the impact of the COVID-19 pandemic on the consumption of locally produced food. In particular, it examines an extended model of the theory of planned behavior, with the addition of the perceived risk of becoming infected with the disease, locavorism and internal locus of control.Design/methodology/approachThe study employs data collected from an online panel of consumers from the five largest cities in Spain (n = 1,000). It uses partial least squares structural equation modeling (PLS-SEM) to test and validate the proposed theoretical model.FindingsThe results indicate that the perceived risk of COVID-19 drives consumers to embrace locavorism more and, although locavorism is a strong predictor of attitude, internal locus of control also has a strong impact on attitude and switching intentions. Subjective norm and attitude are strong predictors of switching intentions and purchase intentions, and switching intentions also have a powerful impact on purchase intentions.Originality/valueThis study extends previous research on locally produced food consumption in that it has proposed and tested a new conceptual model with the inclusion of the perceived risk of COVID-19, locavorism, internal locus of control and switching intentions, which were found to have an influence on purchasing behavior.

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Registro de acceso restringido Este recurso no está disponible en acceso abierto por política de la editorial. No obstante, se puede acceder al texto completo desde la Universitat Jaume I o si el usuario cuenta con suscripción. Registre d'accés restringit Aquest recurs no està disponible en accés obert per política de l'editorial. No obstant això, es pot accedir al text complet des de la Universitat Jaume I o si l'usuari compta amb subscripció. Restricted access item This item isn't open access because of publisher's policy. The full--text version is only available from Jaume I University or if the user has a running suscription to the publisher's contents.

Purpose The purpose of this study is to provide a better understanding of customer brand engagement (CBE) by proposing and empirically testing a model of antecedents and consequences of CBE for user-initiated online brand communities (OBCs). Design/methodology/approach The model is tested using a sample of 584 participants in two relevant OBCs created and managed by brand fans. Specifically, data were collected from two communities in the photography products category: Nikonistas and Canonistas. Findings The results indicate that community and brand identification positively and significantly influence CBE. Furthermore, the supporting role of OBCs’ moderators facilitates CBE and moderates the influence of community identification on CBE. Regarding the outcomes of CBE, the results show that higher levels of engagement are positively, directly and significantly associated with favorable intentions towards the brand and the community. These effects are then mediated by brand affective commitment. Research limitations/implications The study has been conducted in two Spanish OBCs of two specific high-involvement products category: it is cross-sectional and focuses on a limited number of antecedents and consequences. Practical implications Evidence from this research supports and emphasizes the potential that these platforms have for brand management such that firms’ resources could be best allocated on those elements that lead to superior CBE. Originality/value The study endorses the role of CBE in fostering brand and community-related favorable outcomes in the context of user-initiated OBCs. It shed lights on the potential that these online platforms have for brands and on the role that brand management should play in digital contexts that are outside the direct control of the company.

This study develops an integrated model that examines how service quality, perceived experiences and enduring involvement determine tourists' behavior. The model proposes that enduring involvement has both a direct and moderating influence on tourists' satisfaction with the destination. Data were collected from 1091 visitors of two museums in Barcelona: the Picasso Museum and the Miró Foundation. The results suggest that visit experience, service quality and involvement are drivers of satisfaction. Satisfaction influences the behavioral intentions of visitors to the museum. In addition, the visitors' level of art involvement negatively moderates the influence of perceived quality and experience on tourists' satisfaction.

Purpose: This paper investigates how employees' emotional competences affect customers' responses in the context of emotional-driven and personalized services. Specifically, it proposes a model to analyze the influence of employees' emotional competence on rapport, trust and loyalty towards the service employee and the company. Design/methodology/approach: The empirical context to validate the proposed theory is the fitness realm. The sample comprises of 296 clients from fitness personal training services. Data collection was carried out by means of personal surveys in three relevant fitness clubs in the city of Barcelona (Spain). The study uses partial least squares to test and validate the proposed theoretical model. Findings: Employee emotional competence directly affects personal loyalty, trust towards the service employee and rapport. However, higher levels of emotional skills are not significantly associated with loyalty towards the company. The results also suggest that trust significantly enhances loyalty. Interestingly, high levels of rapport between the trainer and the employee could even damage the level of loyalty towards the company. 2 Originality/Value: Prior research documents that emotional intelligence enhances diverse positive customer outcomes, especially in emotionally charged interactions. Nonetheless, few studies have focused on analyzing how customers' perceptions about services employees' emotional skills are determining their attitudes and behavioral intentions. This study provides evidence on employee's influences on consumer behaviors and outcomes, with a specific focus on employee emotional competence. It also sheds light on the unintuitive impact of customer employee rapport on loyalty towards the company.

Registro de acceso restringido Este recurso no está disponible en acceso abierto por política de la editorial. No obstante, se puede acceder al texto completo desde la Universitat Jaume I o si el usuario cuenta con suscripción. Registre d'accés restringit Aquest recurs no està disponible en accés obert per política de l'editorial. No obstant això, es pot accedir al text complet des de la Universitat Jaume I o si l'usuari compta amb subscripció. Restricted access item This item isn't open access because of publisher's policy. The full--text version is only available from Jaume I University or if the user has a running suscription to the publisher's contents.