The movie industry in India has a distinctive effect on their audience, which is rather unique when compared to the various influencing kinds of messages that are portrayed through different forms of media. Perceptual immediacy is often viewed in the audiences while they watch a movie or even when a spark is formed in their psyche just by the visuals that they see on a movie poster. And so, while creating a movie or even constructing a movie poster, the ability to make it relevant to the viewers is carefully considered by the creators of this medium. This paper aims to study whether Malayalam movie posters visually construct meaning and whether they can influence the financial success of a film. The sample for this research was three Malayalam movie posters: Pulimurugan, Kayamkulam Kochunni, and Lucifer. The methodological approach for this study was conducted by using Kress and van Leeuwen's visual social semiotic method.
The amount of time spent on Instagram by young people in India has grown exponentially. This social media platform is a sea of visuals that reflect the activities people are engaging in. The constant viewing of other people’s lives can lead to a feeling of dissatisfaction about one’s own life. The Fear of Missing Out (FoMO) emerges when an individual who is unable to participate in or engage with the activities of others, experiences feelings of loneliness and isolation. This study aims to examine the association between the time spent on Instagram and its effect on FoMO and Loneliness. The study sample consisted of 401 participants, primarily 18–24 years old, collected via convenience sampling methods. The single item Fear of Missing Out short form (FoMOsf) and the three-item Loneliness scale were administered to participants to measure FoMO and loneliness, respectively. Descriptive and inferential statistics were used to analyze the data. A one-way analysis of variance was computed between the time one spends on Instagram and the variables of FoMO and loneliness. The analysis uncovered a statistically significant difference between the increasing amount of time spent on Instagram, that is, less than one hour, 1–2 hours, and three or more hours for FoMO [F (2,398) = 17.92, p < 0.05] and loneliness [F (2,398) = 3.57, p ≤ 0.029]. Therefore, more time spent on Instagram results in individuals experiencing significantly greater levels of FoMO and loneliness.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.