2023
DOI: 10.4018/ijsvr.319724
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Regional Indian Movies in Rs.100 Crore Club

Abstract: The movie industry in India has a distinctive effect on their audience, which is rather unique when compared to the various influencing kinds of messages that are portrayed through different forms of media. Perceptual immediacy is often viewed in the audiences while they watch a movie or even when a spark is formed in their psyche just by the visuals that they see on a movie poster. And so, while creating a movie or even constructing a movie poster, the ability to make it relevant to the viewers is carefully c… Show more

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Cited by 1 publication
(3 citation statements)
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“…In September 2011, the state government approved program implementation with a budgetary allocation of INR 238 million 1 (∼USD 2.8 million at 2023 exchange rates) for the fiscal year 2011/12, based on an estimated 800,000 female beneficiaries (Department of Women & Child Development Odisha, 2011). Program coverage expanded from 200,000 women in January 2012, to 1 million in mid-2013, 2.5 million in 2017 and to 4 million in 2020 (Department of Women & Child Development Odisha, 2013;Orissa Post, 2020). As of 2016, the scheme consisted of cash transfers of INR 5000 (USD 61) made in four installments 2 to the beneficiary, starting with the end of the second trimester up to 9 months of age for the infant.…”
Section: Program Designmentioning
confidence: 99%
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“…In September 2011, the state government approved program implementation with a budgetary allocation of INR 238 million 1 (∼USD 2.8 million at 2023 exchange rates) for the fiscal year 2011/12, based on an estimated 800,000 female beneficiaries (Department of Women & Child Development Odisha, 2011). Program coverage expanded from 200,000 women in January 2012, to 1 million in mid-2013, 2.5 million in 2017 and to 4 million in 2020 (Department of Women & Child Development Odisha, 2013;Orissa Post, 2020). As of 2016, the scheme consisted of cash transfers of INR 5000 (USD 61) made in four installments 2 to the beneficiary, starting with the end of the second trimester up to 9 months of age for the infant.…”
Section: Program Designmentioning
confidence: 99%
“…All pregnant and lactating women aged 19 or older receive a cash payment for their first two children upon fulfilling health-related conditions. Between 2011 and 2019, more than USD 242 million (~INR 20 billion) was disbursed to around 3.9 million pregnant and lactating women throughout Odisha through the Mamata Scheme (Orissa Post, 2020). At the time of the study in 2016, I approximate program uptake to be 44% among eligible women in Odisha.…”
mentioning
confidence: 99%
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