Regional Indian Movies in Rs.100 Crore Club

Abstract

The movie industry in India has a distinctive effect on their audience, which is rather unique when compared to the various influencing kinds of messages that are portrayed through different forms of media. Perceptual immediacy is often viewed in the audiences while they watch a movie or even when a spark is formed in their psyche just by the visuals that they see on a movie poster. And so, while creating a movie or even constructing a movie poster, the ability to make it relevant to the viewers is carefully considered by the creators of this medium. This paper aims to study whether Malayalam movie posters visually construct meaning and whether they can influence the financial success of a film. The sample for this research was three Malayalam movie posters: Pulimurugan, Kayamkulam Kochunni, and Lucifer. The methodological approach for this study was conducted by using Kress and van Leeuwen's visual social semiotic method.

The impact of the Mamata conditional cash transfer program on child nutrition in Odisha, India

“…In September 2011, the state government approved program implementation with a budgetary allocation of INR 238 million 1 (∼USD 2.8 million at 2023 exchange rates) for the fiscal year 2011/12, based on an estimated 800,000 female beneficiaries (Department of Women & Child Development Odisha, 2011). Program coverage expanded from 200,000 women in January 2012, to 1 million in mid-2013, 2.5 million in 2017 and to 4 million in 2020 (Department of Women & Child Development Odisha, 2013;Orissa Post, 2020). As of 2016, the scheme consisted of cash transfers of INR 5000 (USD 61) made in four installments 2 to the beneficiary, starting with the end of the second trimester up to 9 months of age for the infant.…”

“…All pregnant and lactating women aged 19 or older receive a cash payment for their first two children upon fulfilling health-related conditions. Between 2011 and 2019, more than USD 242 million (~INR 20 billion) was disbursed to around 3.9 million pregnant and lactating women throughout Odisha through the Mamata Scheme (Orissa Post, 2020). At the time of the study in 2016, I approximate program uptake to be 44% among eligible women in Odisha.…”

“…Extrapolating from the Odisha NFHS sample (percent of eligible women based on their age and number of children), I estimate that 5.7 million women were eligible for the Mamata Scheme in 2016. There were 2.5 million program beneficiaries in 2016 (Orissa Post, 2020). Hence, I calculate program uptake as 2.5 million/5.7 million = 43.8%.…”