This study builds on finding out how high the demand for traditionally packaged traditional herbal drinks on purchasing decisions using SWOT analysis and the 7P model. The 7P model consists of product, price, place, people, process, physical evidence, promotion. To find out the potential of herbal medicine with a 7P and Analysis. This study uses a dependent and independent variable to determine the steps of the purchasing decision. then in the 7P model analysis, X1 variables influence purchasing decisions because Fcount = 49.707 > Ftable = 2.11. For variables X2, X3, X4, X5 does not have an effect because this beverage product is still relatively new and better marketing must be done so that consumers understand and can provide purchasing decisions that meet the expectations of producers, then in the SWOT analysis the value (X, Y) i.e. (-2, 3) which means that analyzing decisions requires a high level of loyalty towards the next research for the better result. In the future, how to sell Jamu might be maximized using online methods that are already available on websites and online stores.
Customers' needs are increasing, and there is make more competition with similar products. In this case, it can bead dressed in marketing concept, it means a business must has a strategy to achieve objectives and provide satisfaction customers and provide of the results form of salaries to business developers. Every business running by a developer must have an effort, have a concept of strategy that can carry out activities of adaptation to the environment that currently continues to experience changes such as creating similar products without innovating. The purpose of this study was to determine the effect of 4P (Product, Place, Price, Promotion) marketing mix on marketing product performance of the tenun ikat industry in Bandar Kediri. Then, respondents were searched for filling out the questionnaire. At the end of the calculation, results on the variables X1 and X4 were stated. They do not have a standard assumption deviate because of each variable values on tolerance < 0.10 and VIF value < 10.0. Then, at X2 (distribution place) and X3 (price is not a problem in getting the product).
Tujuan penelitian ini adalah untuk menganalisis pengaruh antara persedian barang, harga,lokasi, bauran komunikasi serta desain dan tampilan toko pembelian ulang konsumen di Indomaret Bandar Kediri. Populasi dalam penelitian ini adalah seluruh konsumen yang pernah melakukan pembelian pada Indomaret Bandar. Teknik pengambilan sampel yang digunakan adalah purposive sampling, dengan jumlah responden sebanyak 100 orang, Data dikumpulkan dengan menggunakan kuisioner sebagai instrument utama, dan kuisioner menggunakan skala Likert untuk mengukur jawaban responden. Analisis jalur digunakan untuk mengidentifikasi hubungan antara bauran pemasaran ritel dan keputusan pembelian ulang konsumen. Analisis regresi dengan metode stepwise menghasilkan 3 variabel prediktor utama yang dapat digunakan untuk mengukur loyalitas pelanggan indomaret. Ketiga variabel tersebut adalah kepuasan, merchandise, dan promosi. Hasil uji serentak yang disajikan menghasilkan nilai sig sebesar 0.000. Nilai ini lebih kecil dari tingkat kesalahan penelitian yang digunakan yaitu 0.05 (5%), sehingga kesimpulan yang dapat diambil adalah variabel kepuasan, merchandise, dan promosi berpengaruh signifikan secara serentak terhadap loyalitas pelanggan.
Daily needs that are priceless but useful for health one of which is mineral water. The need for mineral water increases with the high demand in the market. The purpose of this study was to determine the forecasting of the number of requests for 330 ml shortneck mineral water products in the future using the Single Exponential Smoothing (SES) method. Limitation of the problem is discussing the number of requests in the first half of 2020, the data used were obtained from PT. Akasha Wira International from January 2014 to December 2019. The analytical method is to calculate the forecast error value of the different 𝛼 values to find one value that produces the smallest error with the calculation method Mean Absolute Deviation (MAD) and Single Exponential Smoothing (SES) can interpreted based on the calculation stage where the forecast data value in the period 𝑡 + 1 is the actual value in the period t plus the adjustment derived from forecasting error that occurred in the period t. The results obtained on the value of Mean Absolute Deviation (MAD) are taken at a = 0.9 because it produces the smallest value of the projected data projection error of 1860 units. Whereas in forecasting requests using Single Exponential Smoothing (SES), 330 ml shortneck mineral water in the first half of 2020 amounted to 2177634 units. Keyword : Mean Absolute Deviation, Single Exponential Smoothing, shortneck.Kebutuhan sehari – hari yang tidak ternilai harganya tapi berguna bagi kesehatan salah satunya adalah air mineral. Kebutuhan air mineral meningkat seiring dengan tingginya permintaan pada pasar. Tujuan penelitian ini, yaitu untuk mengetahui peramalan jumlah permintaan pada produk air mineral 330 ml shortneck dimasa mendatang menggunakan metode Single Exponential Smoothing (SES). Batasan masalah yaitu membahas jumlah permintaan dimasa mendatang semester I 2020, data yang digunakan diperoleh dari PT. Akasha Wira International pada Januari 2014 sampai dengan Desember 2019. Metode analisis yaitu Menghitung nilai kesalahan peramalan terhadap nilai 𝛼 yang berbeda beda untuk menemukan satu nilai 𝛼 yang menghasilkan kesalahan terkecil dengan metode perhitungan Mean Absolute Deviation (MAD) dan Single Exponential Smoothing (SES) dapat diartikan berdasarkan tahapan perhitungannya dimana nilai data ramalan pada periode 𝑡 + 1 merupakan nilai actual pada periode t ditambah dengan penyesuaian yang berasal dari kesalahan nilai peramalan yang terjadi pada periode t. Didapatkan hasil pada nilai Mean Absolute Deviation (MAD) diambil pada a = 0,9 karena menghasilkan nilai kesalahan proyeksi data pemrintaan paling kecil yaitu 1860 unit. Sedangkan pada peramalan permintaan menggunakan Single Exponential Smoothing (SES), air mineral 330 ml shortneck pada semester I tahun 2020 sebesar 2177634 unit. Kata Kunci: Mean Absolute Deviation, Single Exponential Smoothing, shortneck
Strategy in the snail chips business is the topic of this research. The purpose of this study is to determine the position of the company based on the SWOT results and the sequence of alternative strategies found on QSPM. The stages of this research were to make observations at PT.X to determine the strengths, weaknesses, opportunities, and threats of the snail product. The results obtained by the company lie in quadrant II with a suitable strategy to increase resistance to reduce the danger that comes, while the order of the choice of method is first to strengthen cooperation with new collectors, second to improve quality better than competitors, third to plan delivery schedules if the volume of demand increases. Suggestions that can be used by related companies are implementing alternative strategies on an ongoing basis and periodically evaluating them.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.