Communication occurs when one can express his/her opinion, thought, idea on people, things and situations. Opinion-related meanings in language are regarded as resources of evaluation or appraisal in language. Not necessarily good or bad in a moral sense, attitude accompanies the language utterance every person utters. As one kind of appraisal resources, attitude plays an important role in the expression of interpersonal meanings of language. Attitude refers to a way that you behave towards someone or in a particular situation, especially when this shows how you feel.The aims of this study are to analyze five advertisements in terms of content and to look deeply into the language employed in the discourse of advertisement as well as to find out the Appraisal elements used by Thailand advertisers especially to promote their product and reach the target. In This study, it is found that judgment and affect are appraisal element that most used in Thailand Advertisement because judgment is used to evaluate human behavior towards the product, and affect is used to evaluate the benefit or advantage in the product.
Language acquisition is essentially needed to sustain human socialization through communication towards one another. The purpose of this paper is to show that the language functioned as a universal language can literally support the continuity of human life in the work, business, and education. Society often neglects the importance of language and only regards language as a superficial subject to be studied. As the saying goes “Language is art”, needless to say, it truly proves that language is also related to literature which produces many contribution to literary works. Strong language literature is also an excellent phenomenon in human communication such as drama, poetry, and novel. Novel, a literary work that until now still in demand by literary fans, is a media that indirectly bring together the author with the reader. The author conveys his message to the reader through the novel. The findings of this research found that language plays an important role in maintaining and preserving human existence in communication. Language is a crucial element in implementing human body language. The expertise of the person in the language shows his skills and qualities.
The mixing code language between Bahasa and English as daily conversations in the millennial generation has a massive use nowadays. In this research, the background of that phenomenon will be analyzed by the accommodation communication theory approach. The objective of this research is to observe the accommodation process of this type of communication and how millennials habituate it to any other communications and interactions. The method of this research is qualitative descriptive. The informants will be chosen by using purposive sampling. The data is collected by interviews, direct observations, and documentation. The data analyzing technique in this research will be carried through several steps; data reduction, data presentation, and conclusion. The research result showed that the usage of the mixing code allowed by positive interpretations of English as a modern language than Bahasa. Pride and prestige of social status for its speaker also motivate millennials to speak it. Therefore, a lot of millennials try to fluent in English by mixing it with Bahasa in their daily conversation and try to adjust to those social perspectives. Thus, the process of accommodation of this mixing code communication takes place easier in millennial circles.
Indonesia is famous for various culture that attracts many tourists from several part of the world to have a visit. Besides having numerous culture, Indonesia is flourished with different ethnics, too, such as the Javanese, the Bataknese, the Indian and the Chinese. Every ethnic speak with different language, but formally the national language is Indonesian language. In this study, the researcher, who derives from Chinese ethnic and resides in Medan, has taken interest in preserving her mother tongue which is Hokkien language. Hokkien language is an informal language which is used by the Hokkien speakers to communicate with one another. In maintaining language, the researcher focuses on the phenomena that happens lately, the researcher feels that Hokkien language is not important for some of the young family in Medan, they teach their children the other language that develops immensely throughout people life. Even though some still maintain Hokkien language, the researcher feels that children do not put any interest in speaking their mother tongue. This will give negative impact to the language existence. The problem in this study is concerned with factors influencing the preservation of Hokkien language. The presentation of the data described in qualitative descriptive method and this study conducted through field survey with interviews and observation. The findings revealed that there are two kinds of language maintenance between young speakers and old speakers. The former has lesser effort in maintaining the language, while the latter has stronger effort. Despite the difference, all of Hokkien speakers still make use of the language in their daily activities. Other factors are the language status of Hokkien language as the mother tongue as well as the identity of Hokkien ethnic, the pride of the culture, and the solidary among Hokkien speakers.
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