Several of the largest marketing research suppliers estimate that 70 to 90% of their clients use purchase intention scales in some form on a regular basis. Though there have been many studies of purchase intention, relatively few researchers have tried to relate purchase intention to actual purchase behavior. Those who have attempted to relate the two often have found substantial variation between stated intention and actual behavior. The authors have collected what they believe is the largest and most comprehensive database on purchase intention and actual purchase behavior for new products yet developed. They use different models in a comparison of predictive accuracy when stated intentions data are adjusted by separate perceptions of products such as willingness to consult others before purchase, affordability, liking, and availability.

No abstract

Type A behavior dimensions and optimism were examined as predictors of health and performance. In addition, this research also explored the ways that Type As and optimists cope with stressful situations. The achievement striving dimension of the Type A behavior pattern and optimism were positively related to class performance, while the anger/ hostility dimension was positively related to the health symptom of anxiety. Optimism, on the other hand, was negatively related to anxiety. The interaction of achievement striving and optimism was negatively related to anxiety. Additionally, while achievement striving was positively related to problem-focused coping, irritability showed a negative association with problem-focused coping strategy. The results of this study provide insights for both individuals and organizations regarding how to cope with daily stresses in order to lower health risks and improve performance.

Groduute School qJ Maiiagenicwt, Uiiiversifj of Cali~~)riii~i-Ir~iizi,, U.S. A SummaryThis study begins by examining the dimensionality of the Type A behavior pattern using four frequently employed self-report measures. Exploratory and confirmatory factor analyses identified nine meaningful factors (dimensions) across the four scales. A measure of hostility was added since hostility has been found to be highly predictive of coronary heart disease and originally was included in Rosenman, Swan and Carmelli's (1988) definition of Type A behavior. Supporting the utility of examining Type A behavior as a multidimensional personality construct, the Type A dimensions and hostility reveal differential effects on academic performance and a general health or psychiatric disorder symptom profile. Achievement striving is positively related to academic performance, and time pressure, anger, and hostility seem to significantly increase somatic complaints, anxiety, and depression. In addition, there is support for Price's (1982) conceptualization that some cognitive beliefs and fears promote the development and maintenance of Type A behavior. As expected, the belief and fear that one must prove oneself or else be judged unworthy relates positively to work involvement and achievement striving, but it also directly and positively impacts the overt Type A behaviors of hurry and time pressure and two psychiatric health disorder symptoms, performance dysfunction and anxiety. Lastly, implications and future research directions are discussed.