Adjusting Stated Intention Measures to Predict Trial Purchase of New Products: A Comparison of Models and Methods

Jamieson, Linda F.; Bass, Frank M.

doi:10.1177/002224378902600307

Cited by 145 publications

(103 citation statements)

References 17 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The purchase construct was measured with threeseven-point Likert-scaled items (1 = strongly disagree; 7 = strongly agree) adapted from Jamieson and Bass (1989) and Serpa (2006): ''I would be willing to buy the sneakers from store X,'' ''The probability that I would buy the sneakers from store X is very high,'' ''I would probably buy the sneakers from store X''. All of the factor loadings for the three items measuring the purchase intention construct were significant and above 0.90.…”

Section: Purchase Intentionmentioning

confidence: 99%

Consumer Reactions to CSR: A Brazilian Perspective

et al. 2010

View full text Add to dashboard Cite

show abstract

Section: Purchase Intentionmentioning

confidence: 99%

Consumer Reactions to CSR: A Brazilian Perspective

et al. 2010

View full text Add to dashboard Cite

show abstract

“…This 'established markets' criterion also led to the exclusion of Jamieson and Bass' (1989) new product estimates. The remaining estimates all met the criteria specified above.…”

Section: Study Selection Criteria and Search Strategymentioning

confidence: 99%

“…It has long been known that the majority of purchasers are 'non-intenders' and that actual compliance with stated intention is low. Most practitioners claim to have developed proprietary weighting schemes to correct for this, yet when Jamieson and Bass (1989) tested six of these schemes against actual trial data they performed poorly, with average absolute errors ranging from 10 to 17 percentage points, against an average predicted purchase proportion of 14%.…”

Section: Introductionmentioning

confidence: 99%

“…Thus, it is not helpful if the only information available is the purchase intention survey. Jamieson and Bass (1989) attempted to overcome this problem by using stepwise regression to predict the required parameters from product perception data; however, their application of this procedure was not particularly successful. Bemmaor (1995) took a different approach to overcoming the lack of observational data.…”

Section: Introductionmentioning

confidence: 99%

“…Further results were published by Jamieson and Bass (1989) and Bemmaor (1995). There are also many studies that compare stated purchase probability, a specialized form of purchase intention scale, with subsequent purchase behavior.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Bias and variability in purchase intention scales

Wright

Macrae

2007

J. of the Acad. Mark. Sci.

View full text Add to dashboard Cite

Although purchase intention scales are widely used, relatively little is known about bias and variability in the estimated purchase proportions. Psychometric techniques have been developed to correct for such problems, and analytical approaches have shown that most predictive errors can be explained as probabilistic variability. However, there is a lack of systematic empirical work in the area. We address this problem using two meta-analyses of published work. Our results show that purchase intention scales are empirically unbiased. Furthermore, the variability is much less than previously assumed. This finding improves the confidence researchers can have in the use of such scales. Interestingly, purchase probability scales performed even better than purchase intention scales. The greater precision of probability scales suggests that they may be more useful both as direct measures of likely behavior and as dependent variables in consumer behavior research.

show abstract

Pesticide use in tomato production: Consumer concerns and willingness-to-pay

1992

View full text Add to dashboard Cite

Consumer attitudes toward pesticide use and residues in fresh produce and tomatoes were assessed using personal interviews of shoppers in produce sections of retail grocery stores. The results indicated a lower frequency of concern for pesticide use than earlier studies and a belief in both personal and external effects of pesticide use indicating altruism may affect consumer purchases. Almost half of the respondents indicated a willingness-to-accept cosmetic defects in chemical pesticide residue-free (CPRF) tomatoes. The majority of respondents indicated willingness-to-pay up to 10% more for CPRF tomatoes.An increase in health consciousness among consumers in the United States has been widely accepted as a trend characterizing the past decade. One expression of this trend has been increased interest in both diet and exercise. Dietary concerns have focused on both the intrinsic quality of foods as well as the suspected or known effects of agricultural production practices on food quality and safety. Especially salient has been consumer concern over chemical residues on fresh produce. Several studies have focused specifically on consumer attitudes toward chemical residues and how their presence affects consumption decisions. These surveys have consistently found that consumers have both high

show abstract

Adjusting Stated Intention Measures to Predict Trial Purchase of New Products: A Comparison of Models and Methods

Cited by 145 publications

References 17 publications

Consumer Reactions to CSR: A Brazilian Perspective

Consumer Reactions to CSR: A Brazilian Perspective

Bias and variability in purchase intention scales

Pesticide use in tomato production: Consumer concerns and willingness-to-pay

Contact Info

Product

Resources

About