Consumer Reactions to CSR: A Brazilian Perspective

Carvalho, Sergio W.; Sen, Sankar; Mota, Márcio de Oliveira; Lima, Renata Carneiro de

doi:10.1007/s10551-010-0620-0

Cited by 98 publications

(93 citation statements)

References 73 publications

(87 reference statements)

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“…Both century-old corporations and small companies in the making are currently doing their best to satisfy the wants and needs of all key groups of stakeholders, not just shareholders, in order to maximize the triple bottom line of sustainable business (Carvalho et al, 2010).…”

Section: Corporate Social Responsibilitymentioning

confidence: 99%

“…Therefore, corporate social responsibility is described as a stakeholderfocused concept that transcends the borders of an organization, and is based on an ethical understanding of organizational responsibilities towards the influence of business activities on the society and environment (Maon et The management of an ever-increasing number of global companies is orientedpossibilities for profit and non-profit organizations and stakeholders are emerging daily (Bicen, Cavus, 2011). Besides the financial inability of certain groups of stakeholders in underdeveloped countries to reward socially responsible businesses, the increase of skepticism in certain stakeholders presents an increasingly big problem for management (Carvalho et al, 2010). In order for management to successfully prevent the appearance of skepticism in stakeholders and achieve sustainable competitive advantage through differentiation based on socially responsible activities, it is necessary to know the characteristics of key stakeholders as well as design an adequate communication strategy towards them.…”

Section: Stakeholders and Their Role In Businessmentioning

confidence: 99%

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Corporate social responsibility and stakeholders: Review of the last decade (2006–2015)

Barić¹

2017

Business Systems Research Journal

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Background: Globalization, strong development of information-communication technologies and the emergence of new burning challenges for the global communities enabled the concept of corporate social responsibility to be perceived as a business model that allows for successful differentiation of companies, as well creating sustainable competitive advantage. Objective: The goal of the paper is to offer a short overview of the role of internal and external stakeholders within the concept of corporate social responsibility and point out the importance of quality relationships between the company and its stakeholders with the aim of improving the standard of living of all community members. Methods/approach: The paper is based on a systematic analysis of previously published relevant international scientific papers in the field of corporate social responsibility, stakeholder theory and information-communication technologies. Results: This paper demonstrates that the concept of corporate social responsibility has gone, in its several decades of existence, from the "unnecessary dependency" phase to the critical business model phase. Conclusions: As there is a natural connection between the concept of corporate social responsibility and the stakeholders, it can be concluded that the quality of the relationship between the company and its stakeholders represents a key factor that affects the success of the company in its notion of differentiating itself from competitors and creating sustainable competitive advantage.

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Section: Corporate Social Responsibilitymentioning

confidence: 99%

Section: Stakeholders and Their Role In Businessmentioning

confidence: 99%

Corporate social responsibility and stakeholders: Review of the last decade (2006–2015)

Barić¹

2017

Business Systems Research Journal

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“…", and "Which brand are you more willing to buy?". They are modified from the purchase intention measures of Jamieson and Bass [41] and [5]. The choice option is on a semantic differential seven-point scale item (7 = Brand A; 1 = Brand B).…”

Section: The Measurementsmentioning

confidence: 99%

“…For being CSR conscientiousness, businesses are urged to response to not just their shareholders, but a broader set of stakeholders, including customers and local communities [5].…”

Section: Introductionmentioning

confidence: 99%

“…Because of support of CSR initiatives, consumers prefer to choose products of similar price and quality from socially responsible companies [7]. Studies even show that buyers are willing to pay higher prices for products of similar quality that are perceived ethical and socially responsible [5,[8][9][10][11]. This is especially evident in experience goods -products whose quality cannot be evaluated or determined by inspection prior to purchase.…”

Section: Introductionmentioning

confidence: 99%

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Exploring the Marketing Effect of Corporate Social Responsibility - An Experimental Design Approach

Yeh¹

2017

aeb

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Corporate social responsibility (CSR) is value oriented, based on the perspectives of stakeholders and issues considered essential. Using experimental design, this study designs scenarios in terms of consumer's prior purchase experience with products associated to CSRs. The purpose aims to demonstrate the marketing effect of CSR initiative whereby it stimulates buyers to purchase a high priced CSR-related product or stay with such a product when they are aware of the CSR behavior of the seller. Such effect is examined further for those of less or no prior experience in purchasing CSR-related goods. Our goal is to explore the response of general consumers on ethics relevant issues for better understanding of CSR in business.

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Measuring corporate social responsibility: A critical review of survey instruments

Latif

Sajjad

2018

Corp Soc Responsibility Env

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The purpose of this study is to identify and review survey instruments used to evaluate stakeholders' perceptions of corporate social responsibility (CSR). In this article, the Thomson Reuters Web of Science database was used to search for relevant articles. A systematic review of published studies from 1990 to 2017 identified apposite survey instruments employed to measure the stakeholders' perceptions of CSR. Articles were analyzed for descriptive information and psychometric validity. A total of 43 survey instruments were found that measured stakeholders' CSR perception. Of those, 20 articles included all psychometric properties. In addition, the analysis suggested economic, legal, ethical, discretionary/philanthropic, social, and environmental responsibilities as common dimensions. This study contributes to CSR literature by providing several suggestions regarding the development of survey instruments to measure the stakeholders' perceptions of CSR.

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Consumer Reactions to CSR: A Brazilian Perspective

Abstract: corporate social responsibility (CSR), price fairness, personal satisfaction, purchasing power,

Cited by 98 publications

References 73 publications

Corporate social responsibility and stakeholders: Review of the last decade (2006–2015)

Corporate social responsibility and stakeholders: Review of the last decade (2006–2015)

Exploring the Marketing Effect of Corporate Social Responsibility - An Experimental Design Approach

Measuring corporate social responsibility: A critical review of survey instruments

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