Health tourism products have become the object of tourists' pursuit, and health tourism has become an important project for the development of domestic tourist attractions. Health tourism has the basic projects of traditional tourism. On this basis, it has added many concepts of traditional health culture and formed a new type of tourism that integrates various functions such as recuperation, leisure, health care and vacation. On the basis of expounding the relevant theories of health tourism culture, this paper discusses the connotation of traditional health culture from the perspectives of Taoism, Confucianism and Buddhism, and analyzes the characteristics and classification of Chinese health tourism. The product mapping of traditional health culture in modern health-preserving scenic areas is deeply analyzed with three scenic spots of Wudang Mountain, Shennongjia and Dalaoling, on this basis, to explore the development strategies of traditional health culture and modern tourism development in China.
The booming development of tourism also makes some scholars gradually pay attention to the research on the quality of higher education in tourism-related majors, and some research results have been produced in recent years. Many scholars believe that studying the quality standards of tourism higher education is of great significance to the development of tourism higher education. This paper reviews the research contents of higher education quality assessment at home and abroad, and finds that scholars at home and abroad have different views on education quality assessment. Therefore, this paper collects the research articles of domestic and foreign scholars on higher education, classifies and compares their research contents, finds out the shortcomings of domestic education quality evaluation, refers to foreign research experience on education quality evaluation, and explores new directions suitable for domestic education quality evaluation. It is found that the quality assessment of higher education in foreign countries is earlier than that in China. Most of the higher education quality assessment in China is teaching-oriented, while some scholars are teacher-oriented. Only a few scholars conduct teaching assessment comprehensively from the aspects of school, teaching and students. Foreign scholars regard students as the important object of teaching evaluation and give them the most important status. Based on the current research results, this paper constructs a student-centered and multi-perspective tourism higher education quality evaluation system from five perspectives: teaching resources, curriculum evaluation, teaching evaluation and monitoring, teaching output and overall satisfaction of students.
Background: China has been recently considered as an essential component of the world health tourism market. Nevertheless, limited studies, if any, have focused on marketing China’s health tourism.Methods: Through the stratification sampling survey method, the present study collected 351 valid questionnaires.Results: The present study identified possible attributes and resources to market health destinations in China; and all the identified attributes were classified into four factors: basic services, health services, religious services, and social services.Conclusions: Safety was considered to be the top attribute of health destinations; and the most effective way to do marketing of health tourism in China is through events. Furthermore, travel pattern of health tourism is also identified.
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