China’s Health Tourism and Marketing

Abstract

Background: China has been recently considered as an essential component of the world health tourism market. Nevertheless, limited studies, if any, have focused on marketing China’s health tourism.Methods: Through the stratification sampling survey method, the present study collected 351 valid questionnaires.Results: The present study identified possible attributes and resources to market health destinations in China; and all the identified attributes were classified into four factors: basic services, health services, religious services, and social services.Conclusions: Safety was considered to be the top attribute of health destinations; and the most effective way to do marketing of health tourism in China is through events. Furthermore, travel pattern of health tourism is also identified.