Apesar da ampla adoção pelas organizações de sistemas e modelos de gestão da qualidade mundialmente reconhecidos, pouca atenção ainda tem sido dada às práticas de comunicação interna que podem contribuir para a promoção da qualidade. Para se tornarem comprometidos com a entrega de produtos e serviços de qualidade, os membros de uma organização precisam receber informações, que lhes permitam entender e aceitar seus papéis individuais e coletivos nesse processo, exigindo, portanto, comunicação. O artigo busca a compreensão de como a comunicação interna pode ser utilizada como um instrumento de promoção da qualidade. A pesquisa foi conduzida pelo método estudo de caso, contando com a contribuição de uma empresa global de comunicação. Os resultados alcançados permitiram a identificação e a proposição de um conjunto de fatores a serem considerados pelas organizações como determinantes para a efetiva utilização da comunicação interna como um instrumento de promoção da qualidade, com destaque para: segmentação do público interno; coerência da linguagem; utilização estratégica de recursos visuais; comunicação de resultados; desenvolvimento de uma cultura da qualidade e compreensão da comunicação interna sob uma abordagem processual.
is the current director for the Center for Engineering Education Research (CEER) which examines innovative and effective engineering education practices as well as classroom technologies that advance learning and teaching in engineering. He is also working on National Science Foundation (NSF) funded projects exploring engineering design thinking. His areas of research include engineering design thinking, adult learning cognition, engineering education professional development and technical training. He has extensive international experience working on technical training and engineering educaton projects funded by the Asian Development Bank, World Bank, and U.S. Department of Labor, USAID. Countries where he has worked include Armenia,
While Internet has been achieving its omnipresence worldwide and offering to companies the opportunity of trading in a "no-borders" market, global brands, and those aspiring to become global, face the challenge of dealing with significant cultural differences. Emergent economies account for one of the greatest opportunities for global brands interested in extending their business overseas through digital channels. Among these economies, Brazil has been receiving special focus lately as a promising consumer market. Working from a theoretical point of view through literature and simultaneously examining companies as potential paradigms, this study aims to provide suggestions for global brands interested in targeting the Brazilian market through effective cross-cultural digital branding strategies. The results are valuable insights about how to establish better communication with Brazilian consumers and also offer some guidance to help marketers to keep brands desired and admired in Brazil. It was mainly concluded that global brands should find out the right balance between a standardized and an adapted cultural approach in order to establish a trustworthy proximity with Brazilian consumers on the digital environment.
where he was also a research assistant professor. Dr. Kaipa's research interests include biologically inspired robotics, human-robot collaboration, embodied cognition, and swarm intelligence. Dr. Kaipa is a member of ASME and IEEE.
Mr. Samuel J Sacks, Norfolk Public SchoolsAfter graduating from Virginia Tech with a BS in Sociology and Political Science in 2014, Mr. Sacks continued his education through Old Dominion University's K-6 teacher education masters program. Mr. Sacks is currently teaching 4th grade social studies at the Academy for Discovery at Lakewood in Norfolk, Virginia. He lives with his girlfriend, Hillary, and their cat, Snuggles.
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