The effects of 3 90-min eye movement desensitization and reprocessing (EMDR) treatment sessions on traumatic memories of 80 participants were studied. Participants were randomly assigned to treatment or delayed-treatment conditions and to 1 of 5 licensed therapists trained in EMDR. Participants receiving EMDR showed decreases in presenting complaints and in anxiety and increases in positive cognition. Participants in the delayed-treatment condition showed no improvement on any of these measures across the 30 days before treatment, but after treatment participants in the delayed-treatment condition showed similar effects on all measures. The effects were maintained at 90-day follow-up.
The agenda-setting hypothesis asserts that the media have an effect indirectly by choosing certain issues for emphasis, thus making those issues more salient to the audiences. The hypothesis, stated in such general terms, presents formidable conceptual and methodological difficulties that are dealt with in this article. A controlled study of the audiences of two newspapers with differing content emphases was conducted during the 1972 presidential campaign. The results show only moderate support for the agenda-setting hypothesis; the honesty in government issues, given heavy play in one of the two newspapers, failed to generate much enthusiasm among readers of either paper. In addition the results suggest agenda setting is not a broad and unqualified media effect. Predicted differences mainly were restricted to the less involved and less motivated partisans who were heavily dependent on the newspapers for their political news. Finally, the importance of studying issue saliences apart from political attitudes was illustrated by the relatively strong relationship between such saliences and voter turnout and direction.
The present study is a 15-month follow-up of the effects of eye movement desensitization and reprocessing (EMDR) therapy on the functioning of 66 participants, 32 of whom were diagnosed with posttraumatic stress disorder (PTSD) prior to treatment, PTSD participants improved as much as those without the diagnosis, with both groups maintaining their gains at 15 months. At 15-month follow-up, the three 90-min sessions of EMDR previously administered (S.A. Wilson, L.A. Becker, & R. H. Tinker, 1995) produced an 84% reduction in PTSD diagnosis and a 68% reduction in PTSD symptoms. The average treatment effect size was 1.59; the average reliable change index was 3.37. Implications of the maintenance of EMDR treatment effects are discussed.
Direct-to-consumer (DTC) prescription drug advertising is one of the fastest-growing advertising categories in the USA and has generated a great deal of controversy among policy makers, physicians and consumer advocates. Previous studies have demonstrated that consumers are generally aware of DTC advertising and that DTC advertising influences consumer behaviours. However, a relatively unexplored area of research is the process of how DTC advertising influences consumer behaviours and how various consumer demographic and predispositional variables moderate the procedure.This study examined three types of consumer behaviours induced by DTC drug ad exposure, using the FDA's 1999 national survey data. The study found that exposure to DTC drug advertising was strongly related to 'drug information seeking', 'thinking about communication with doctors' and 'actual communication with doctors'. Other factors, including prescription drug use, health conditions, control over healthcare, and various demographic variables were found to influence the behavioural outcomes. The small amount of increase in explanatory power of these variables suggested they were more likely to indirectly affect key behavioural variables through DTC drug ad exposure.
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