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Purpose This paper aims to assess the relationship between academic burnout-student engagement relationships on management students of the Delhi-NCR region of Northern India. It further attempts to study the moderating impact of internal locus of control and mediating impact of loneliness on the academic burnout-student engagement relationship. Design/methodology/approach The data was collected using standardized instruments from 264 respondents. Descriptive statistics, correlation and moderated-mediated regression analysis were used to test the hypotheses. Findings The study found a negative association between student engagement and academic burnout and loneliness. A positive association between academic burnout and loneliness and a moderating impact of internal locus of control on academic burnout and student engagement relationship. Loneliness acted as a partial mediator for the moderated relationship between the academic burnout-student engagement relationship. Research limitations/implications Sample size and sampling units are the limitations of the study. Practical implications The conclusion of the presented study offers different inferences including validating the self-determination theory (Ryan and Deci, 2000) and possible courses of actions to be taken by academic institutions and students themselves. It ranges from careful investigation of student’s behaviors, design and implements collaborative projects along with student’s involvement in social networking based groups for collaborations and help. Social implications With the help of the study, the society including parents, family, friends, officials and academicians at educational institutions can offer useful insights to students through recreational and social activities for behavior modifications. Originality/value The major contribution of the study is to understand the psyche of the budding professionals perceiving increased stress and pressure. Limited studies are found in the Indian context and no studies in the past have used the study variables together. Internal locus of control as a personality variable has not been studied with respect to student’s burnout and engagement. Furthermore, none of the studies done in the past have deliberated upon loneliness with respect to the student community.

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Digital stores are spreading their tentacles slowly in Vietnam, the most upcoming economy of the ASEAN region, so it is a relevant and contemporary study to know the perceptual thought and socioeconomic profiles of customers. Since there is a lack of independent study in this area, the relationships can be researched and presented. The context of digitization and consumerism is slowly growing in the Vietnamese market. So, this article studies the factors influencing online consumer perception and purchase orientation for digital stores operating in Vietnam through apps and websites. This study is a bi-phase study. In the first phase, constructs, such as digital store images, digital customer loyalty, satisfaction and digital socio-economic profiles of consumers, are examined. In the second part, the empirical analysis is carried by the authors. The study is done by SPSS 22, R studio, and R-cran software packages. Exploratory factor analysis, confirmatory factor analysis, very simple structure (VSS) criterion, and parallel analysis are used for the study. Customers have an almost balanced view of shifting to other stores and the image of the digital store, which makes the price have a substantial effect on the digital store image. The education and empathetic nature of employees also affect the way customers complain, and the way delivery is handled, which is Factor 1 for the model. Factor 2 is promotion, pricing, billing ease, or proper billing, which influence the purchasing power of the customer. So, the service provider or digital store has to be cautious of a specific socioeconomic variable. Digital store image is significantly about complaint handling methods, promotional aspects, and image-driven pricing. So the digital store has to be more careful about these factors. So, from the model, it can be concluded that digital consumers’ socioeconomic profiles, the price of the product, and the digital store’s image appear to have a significant relationship. A consumer pattern is having the education and the period of purchase, which explains the relationship better. The level of education and the period of purchase from a digital store also have significant differences among each other. Thus, the digital service provider should consider the level of education and the period of continuous purchase from a digital store as the criteria for evaluating digital customer loyalty. The price of the product seems to be significant as a variable too. The digital store image appears to be substantial for grievances, promotion, and image driven by price. So this considerable relationship has to be taken into consideration by the service provider while focusing on making decisions for customer loyalty.