Purpose. The aim of the article is to carry out a study of the current state of social and labour relations on the basis of scientifically-grounded analysis of the most general indicators such as employment and unemployment, remuneration and living standards of rural population, and further modernization of social and labour relations in the context of regulating rural population incomes. Methodology of research. General scientific methods are used in the research, in particular: statistical, economic analysis – to determine the status and dynamics of such indicators as employment and unemployment, remuneration and living standards of the rural population; tabular – to organize the statistics. Findings. The problems of formation of the level of economic activity, employment and unemployment of the rural population of Ukraine and the Carpathian region are generalized, and the factors that significantly influence the formation of social and labour relations of the rural population are characterized. The following statements are established in the article, in particular: intensive processes of workforce dismissal by agricultural enterprises, narrowing the scope of work in rural areas cause a high level of informal employment of rural population, intensifying its migration behaviour, which, ultimately, leads to changes in the sphere of income generation. The analysis of modern and perspective directions of modernization of social and labour relations is carried out. Originality. A systematic approach is used to outline the problems and features of modernization of social and labour relations in the context of rural population income. Practical value. The obtained results will provide a scientific substantiation for the social and economic performance of the state measures taken to increase social standards, income and living standards of the rural population, and further develop social and labour relations. Key words: economically active population; employment; rural population; social and labour relations.
The article analyzes the possibilities of business diversification by manufacturers of environmentally friendly products in the direction of providing recreational services. The main obstacle to the successful management of organic farms is the ineffectiveness of the market infrastructure of the product under investigation, low solvency of consumers, as well as the consequence of insignificant demand, insignificant integration into the market of the European Union and other external markets. One of the ways to improve the current situation, the impetus for development, may be the expansion of activities. Recreational services can be a profitable addition to the existing profile of activity. Relatively small investments will contribute to the growth of cash flow into entrepreneurship, the creation of new jobs, and the improvement of the social situation of rural residents in connection with the emergence of the possibility of more efficient use of its housing stock, increased sales of agricultural products. The development of green tourism in Ukraine can be an effective way to restore physical performance and psycho-emotional state, as the inhabitants of cities will be able to get a healthy holiday at affordable prices. The article describes the requirements to be met by potential farms that provide recreational services in ecotourism. After all, an equally important consequence of the development of agroecotourism is the preservation in the long run of the state of natural resources, since this type of activity should not lead to negative consequences for the environment and be associated with environmentally friendly products.
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