Production of environmentally clean production and development of green tourism in Ukraine

Abstract

The article analyzes the possibilities of business diversification by manufacturers of environmentally friendly products in the direction of providing recreational services. The main obstacle to the successful management of organic farms is the ineffectiveness of the market infrastructure of the product under investigation, low solvency of consumers, as well as the consequence of insignificant demand, insignificant integration into the market of the European Union and other external markets. One of the ways to improve the current situation, the impetus for development, may be the expansion of activities. Recreational services can be a profitable addition to the existing profile of activity. Relatively small investments will contribute to the growth of cash flow into entrepreneurship, the creation of new jobs, and the improvement of the social situation of rural residents in connection with the emergence of the possibility of more efficient use of its housing stock, increased sales of agricultural products. The development of green tourism in Ukraine can be an effective way to restore physical performance and psycho-emotional state, as the inhabitants of cities will be able to get a healthy holiday at affordable prices. The article describes the requirements to be met by potential farms that provide recreational services in ecotourism. After all, an equally important consequence of the development of agroecotourism is the preservation in the long run of the state of natural resources, since this type of activity should not lead to negative consequences for the environment and be associated with environmentally friendly products.