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Purpose -The purpose of this article is to demonstrate the importance of a strategic approach to collaborative innovation and the use of a value chain research methodology for identifying opportunities for co-innovation. Design/methodology/approach -Value chain analysis is used to map three flows in the Houston Farms value chain; material flow, information flow and relationships. Having diagnosed the current level of co-innovation we then identify improvement projects and opportunities for co-innovation to reduce cost and add value, for the benefit of the value chain as a whole. Findings -The application of the value chain analysis methodology to the Houston Farms value chain revealed the importance of strategy and robust processes in key areas for co-innovation -R&D and new product development. It also revealed that small businesses can enjoy a degree of success as a result of comparative advantage in certain areas but that sustainable competitive advantage cannot occur by chance -identifying the potential for coinnovation is an important first step in the right direction.Research limitations/implications -The value chain innovation roadmap represents a useful framework for exploring the current state and future capability for co-innovation in a value chain. The value chain analysis methodology is an effective diagnostic tool as it focuses on what happens at the interface between stakeholders and how this relates to what final consumers regard as value adding, rather than traditional financial and functional KPIs which make it difficult to explore the competitiveness of the value chain as a whole. Originality/value -The explicit and objective measurement of what consumers value is an important addition to the value chain analysis methodology and the co-innovation roadmap is an original attempt to illustrate the core drivers and capabilities for achieving co-innovation in a value chain. The insights from the case demonstrate the value of this approach to companies who are open to innovation and recognise the need to focus the use of scarce value-adding resources on specific value chains and the needs and wants of final consumers therein.

Purpose This study aims to take a whole-of-chain perspective to explore how entrepreneurial orientation (EO) influences collaborative performance in agri-food value-chains through enhancing the acquisition of knowledge. Design/methodology/approach Data were collected through a survey of 233 actors, including farmers, intermediaries and retailers in one beef cattle value-chain in the Central Highlands, Vietnam. Structural equation modeling was used to test hypotheses. Findings The actors’ level of EO within a value-chain is positively associated with collaborative performance within the beef value-chain. Additionally, knowledge acquisition partially mediates the relationship between EO and collaborative performance. Research limitations/implications Generalizability is limited because of sampling constraints. Originality/value To the best of the authors’ knowledge, this is the first study of EO from a whole-of-chain perspective in agri-food value-chains in an emerging economy and has implications for policymakers and agri-food marketers.

The present study examines the extent of entrepreneurship education in Australian, New Zealand and U.S. agricultural colleges and programs. The findings suggest that entrepreneurship is important in agriculture, which is reflected in a majority of programs having some coverage in their curriculum of entrepreneurship. In addition, the courses taught are focused on developing entrepreneurial capabilities such as opportunity recognition and assessment, risk management and networking to create value.

Purpose – The purpose of this paper is to explore how traditional agribusiness firms can differentiate their product through innovation and branding at the value chain level, through the application of entrepreneurial marketing (EM). Traditionally, fresh vegetable products have been marketed as unbranded commodities. Design/methodology/approach – To address the research aim, this paper used a case study, which included semi-structured interviews with managers and personnel and unstructured observation of supply chain processes. Findings – The findings are based on a Tasmanian fresh broccoli value chain and suggest that EM could be effectively integrated at a multi-firm level. Clear communication, knowledge sharing, and trusting relationships are necessary to create a shared vision and a sustainable value chain. Research limitations/implications – An increasing number of firms in the agribusiness sector are looking for strategies that can enhance value for themselves and members of their chain. EM as a strategy can help an entire value chain achieve product differentiation and co-innovation, with flow on benefits to the consumer. Originality/value – There is limited research at the entrepreneurial and marketing interface that explores the application of EM at an inter-organizational level. This paper is one of the first to investigate EM in context of a supply chain management, using a value chain innovation framework.

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Abstract:Climate change adds an additional layer of complexity that needs to be considered in business strategy. For firms in the food industry, many of the important climate impacts are not directly related to food processing so a value chain approach to adaptation is recommended. However, there is a general lack of operational tools to support this. In this study, carbon and water footprints were conducted at a low-precision screening level in three case studies in Australia: Smith's potato chips, OneHarvest Calypso™ mango and selected Treasury Wine Estates products. The approach was cost-effective when compared to high-definition studies intended to support environmental labels and declarations, yet provided useful identification of physical, financial, regulatory and reputational hotspots related to climate change. A combination of diagnostic footprinting, downscaled climate projection and semi-quantitative value chain analysis is proposed as a practical and relevant toolkit to inform climate adaptation strategies.