Packaging Design and Marketing Training for Micro, Small and Medium Enterprises (MSMEs) to Increase Community Income in Dupak Village, Krembangan District, Surabaya City, East Java. Dupak Village is a village that has quite a lot of MSMEs, mainly driven by youth and mothers who want to improve their welfare. We identify problems that arise, including the lack of use of e-commerce which will have an impact on weak competitiveness; less effective and efficient marketing; and the lack of optimal use of smartphones. Therefore, we provide a solution in the form of training on the use of e-commerce for the development of MSMEs in Dupak District, Krembangan Regency. While this community service activity was carried out in Dupak Village, Krembangan District, Surabaya City from July to August 2021. To realize the work program in realizing the Tridharma of Higher Education, namely providing packaging design and marketing training using the Instagram, WhatsApp, and Facebook platforms on smartphones as a means of promotion, increased motivation, and income for MSMEs, especially among youth and women in Dupak Village, Krembangan District, Surabaya City, East Java.
Abstrak: Pelatihan Desain Pengemasan dan Pemasaran Kelompok Usaha Mikro Kecil dan Menengah (UMKM) untuk Meningkatkan Pendapatan Masyarakat Kelurahan Dupak Kecamatan Krembangan Kota Surabaya Jawa Timur. Kelurahan Dupak merupakan desa yang memiliki cukup banyak UMKM, terutama digerakkan oleh pemuda dan ibu-ibu yang ingin meningkatkan kesejahteraannya. Kami mengidentifikasi permasalahan yang muncul di antaranya kurangnya pemanfaatan e-commerce akan berdampak pada lemahnya daya saing; pemasaran yang kurang efektif dan efisien; serta kurangnya pemanfaatan ponsel cerdas secara maksimal. Maka dari itu kami memberikan solusi berupa pelatihan pemanfaatan e-commerce untuk pengembangan UMKM di Kecamatan Dupak Kabupaten Krembangan. Sedangkan kegiatan pengabdian masyarakat ini dilaksanakan di Kelurahan Dupak Kecamatan Krembangan Kota Surabaya selama bulan Juli sampai Agustus 2021. Untuk mewujudkan program kerja dalam mewujudkan Tridharma Perguruan Tinggi yaitu memberikan pelatihan desain pengemasan dan pemasaran menggunakan platform Instagram, WhatsApp, dan Facebook dalam ponsel pintar sebagai sarana promosi, peningkatan motivasi, dan pendapatan bagi UMKM khususnya di kalangan pemuda dan ibu-ibu Kelurahan Dupak Kecamatan Krembangan Kota Surabaya Jawa Timur.
Self-confidence Not everyone has good self-confidence. Therefore, it needs to be encouraged in several ways: through public speaking combined with personal branding. The purpose of this service was to develop public speaking and personal branding skills for student organization managers at SMA Dharma Wanita Surabaya through the PIKAT scheme. The training is divided into two; offline and online. The training program is carried out by carrying out counseling on public speaking and personal branding based on theories in communication. The second activity is to train public speaking and personal branding where the participants can practice their public speaking skills. Monitoring after mentoring and training activities is still carried out. At the end of the program, there are four outputs/recommendations, training modules, activity news, and community service journals. It can be concluded that this activity encourages the development of public speaking and personal branding skills for student organization managers at SMA Dharma Wanita Surabaya.
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