Di Indonesia jual beli online atau e-commerce mengalami perkembangan yang sangat besar dan sangat cepat. Salah satu e-commerce penyedia toko online terbesar di Indonesia adalah Shopee. Fitur kemudahan yang disediakan Shopee berupa potongan Potongan Harga (Diskon) Gratis Ongkir dan Sistem COD menjadi salah satu paltfrom belanja online yang populer di Indonesia. Penelitian ini bertujuan untuk mengetahui pengaruh Potongan Harga atau Diskon, Gratis Ongkir dan Sistem COD Terhadap Minat Berbelanja Online di Aplikasi Shopee pada masyarakat TalangKawo Kelurahan Dusun Bangko secara parsial dan simultan. Metode penelitian yang digunakan pada penelitian ini adalah metode kuantitatif dengan pendekatan deskriptif. Pengambilan sampel dilakukan dengan menggunakan teknik purposive sampling dan menggunakan 97 responden sebagai sampel. Data primer yang digunakan dalam penelitian ini diperoleh dengan menyebarkan kuesioner secara langsung kepada masyarakat dan juga diperoleh dengan menggunakan teknik wawancara sebagai data tambahan, sedangkan data sekunder yang digunakan dalam penelitian ini adalah IBM SPSS Statistics 26. Hasil penelitian yang dilakukan secara parsial dengan variabel potongan harga atau diskon (X1) berpengaruh secara signifikan terhadap minat berbelanja online di aplikasi Shopee (Y). Variabel Gratis ongkir (X2) tidak berpengaruh secara signifikan terhadap minat berbelanja online di aplikasi Shopee (Y). Variabel Sistem COD (X3) tidak berpengaruh secara signifikan terhadap minat berbelanja online di aplikasi Shopee (Y). Hasil penelitian yang dilakukan secara simultan dengan variabel potongan harga atau diskon (X1), gratis ongkir (X2) dan sitem COD (X3) berpengaruh secara simultan terhadap terhadap minat berbelanja online di aplikasi Shopee (Y). Dalam hal ini dapat diketahui bahwa terdapat hubungan yang cukup kuat antar variabel independen (X) dan varibel dependen (Y). Dari hasil penelitian ini dapat diberikan rekomendasi kepada pihak Shopee agar memberikan perbedaan antara voucher gratis ongkir dan voucher potongan harga. Voucher gratis ongkir yang disediakan Shopee bukanlah voucher gratis ongkir yang sesungguhnya namun hanya berupa potongan harga, jika pun ada voucher gratis ongkir yang dimaksud tidak semua aplikasi Shopee konsumen dapat memperoleh voucher gratis ongkir ini dan masyarakat yang berbelanja online di Aplikasi Shopee hendaknya lebih memperhatikan dengan seksama produk sebelum melakukan pembelian. Hal ini diperlukan untuk menghindari penipuan, barang mubazir dan tidak terpakai.
This research is motivated by the case of Telkomsel internet package product competition which is still quite high, where many competitors, both retail players and big players from outside the region enter the Merangin zone area. This study uses quantitative method. Data was collected through a questionnaire which was distributed to 85 respondents at reseller outlets who shopped for Telkomsel products at Telkomsel TAP Merangin. The analysis was carried out by processing data using SPSS 26.0 for windows, then proceeded with validity, reliability, classical assumption tests, multiple linear regression analysis and hypothesis testing using t-test and f-test. The results of the study obtained that the price and quality of Telkomsel internet package products had an effect on resellers’ outlet loyalty, in which there was a simultaneous influence between price and product quality on customers’ loyalty. In the perspective of Islamic economy, price and product quality will have a significant effect on customers’ loyalty, with ethical pricing based on good product quality so that it shows honesty that can increase customers’ trust and they will not be deceived so that their confidence becomes more stable because their rights are protected.
The background of this research arises from the interest of researchers to see what are the benchmarks to determine the good and bad of the welfare of the community, especially in the area of origin of the researcher. Arguments or opinions that say large population causes big problems as well such as welfare problems, where the relationship with the presence of the population and the number of health facilities is an interesting discussion in looking at the welfare of the community. The research method used is a quantitative method, using time series data sourced from secondary data. The data were obtained and researched at the Central Bureau of Statistics of Merangin Regency. Data analysis using SPSS 26.0 program. The results of the data processing show that the researcher's hypothesis is accepted on the population variable, where the level of community welfare has an influence on the population. The rejection of the hypothesis for the effect of life expectancy on the level of community welfare occurs because of the lack of data. The results of this study are expected to be input and support in making people's economic development policies in the Merangin Regency area in accordance with existing Islamic law.
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