Pengaruh Potongan Harga (Diskon), Gratis Ongkir Dan Sistem Cod Terhadap Minat Berbelanja Online Di Aplikasi Shopee Dalam Perspektif Ekonomi Islam

Setyagustina, Kurniasih; RAHMANIA, RAHMANIA; JONI, M.; Kholik, Abdul; SUHITASARI, WINAHYU DWI

doi:10.55681/economina.v1i3.149

Cited by 2 publications

(2 citation statements)

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“…Dalam konteks bisnis, etika sendiri diartikan sebagai perilaku dalam berbisnis yang tidak bertentangan dengan semua norma yang berlaku. Bagi umat Islam, bisnis yang baik adalah bisnis yang sesuai dengan syariat Islam dan selalu berpedoman pada Al-Qur'an dan Sunnah dengan segala nilai yang dikandungnya (Setyagustina et al, 2023). Menurut Rusdah (2023), tujuan berbisnis bukan hanya untuk mencari keuntungan yang sebesar-besarnya saja, namun juga untuk mencari kesenangan dan keberkahan dari rezeki yang diberikan oleh Allah SWT.…”

Section: Etika Bisnis Islamunclassified

Pentingnya Sertifikasi Halal dalam Perspektif Etika Bisnis Islam terhadap Produk Makanan Halal

Mega Oktaviany

2024

Eqien

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Halal certification is crucial for consumers, especially Muslim consumers, which is why in Indonesia, there are institutions whose role is to ensure that consumer products, such as food, beverages, and medicines are in accordance with Islamic law, namely the Majelis Ulama Indonesia (MUI) and Badan Pengawas Obat dan Makanan (BPOM). Halal certification not only reflects compliance with Islamic ethical principles, but also builds consumer confidence and supports economic growth based on morals and spirituality. The purpose of this research is to find out how important the inclusion of halal labels on every product circulated by producers. The method used in this research is a qualitative method with systematic literature review technique. The result of this study is the achievement of an increase in producer awareness regarding the importance of halal labels for producers and consumers, so as to achieve a society that is literate in the importance of halal certification.

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Section: Etika Bisnis Islamunclassified

Pentingnya Sertifikasi Halal dalam Perspektif Etika Bisnis Islam terhadap Produk Makanan Halal

Mega Oktaviany

2024

Eqien

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“…Penelitian (Setyagustina et al, 2022) menunjukkan bahwa kemudahan yang disediakan ecommerce Shopee dalam menarik minat berbelanja online adalah yang berupa potongan harga (diskon), gratis ongkir dan sistem COD. Kemudahan ini merupakan sebuah inovasi promosi e-commerce yang diciptakan pertama kali oleh pihak Shopee yang mampu mempengaruhi minat berbelanja pembeli dan meyakinkan pembeli bahwasanya berbelanja online itu mudah dan aman.…”

Section: Pendahuluanunclassified

Pengaruh Layanan COD dan Gratis Ongkir Terhadap Minat Beli Konsumen Pada e-commerce Shopee

Marlin,

Juniati,

Shobirin

2023

MABIS

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The purpose of this study is to find out how much impact COD services and free of charge are on student purchasing interest in Shopee e-commerce. The type of research is field research with a quantitative approach. Data Collection Technique using questionnaires. The population in this study is students of Sharia Business Management Study Program Faculty of Islamic Economics and Business UIN Mahmud Yunus Batusangkar force 2019, 2020, 2021 and 2022 who use and shop at e-commerce Shopee with criteria have made a minimum purchase of five times and a minimum of spending Rp.200,000. The sample in the study was determined by the Slovin formula, which is 145 respondents. Data processing is done with the help of SPSS applications. The results of the study showed that partially the variable COD (X1) service had a significant effect on the interest of buying (Y) students in e-commerce Shopee in Sharia Business Management Study Program students FEBI UIN Mahmud Yunus Batusangkar, the free variable of the disk (X2) also had a significant effect on the interest of buying (Y) student of Shopee e-commerce at students of Sharia Business Management Study Program FEBI UIN Mahmud Yunus Batusangkar. Simultaneously, COD (X1) and free (X2) services together affect the variable interest of purchasing (Y) students in e-commerce Shopee on study in Sharia Business Management Study Program FEBI UIN Mahmud Yunus Batusangkar

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Pengaruh Potongan Harga (Diskon), Gratis Ongkir Dan Sistem Cod Terhadap Minat Berbelanja Online Di Aplikasi Shopee Dalam Perspektif Ekonomi Islam

Cited by 2 publications

References 0 publications

Pentingnya Sertifikasi Halal dalam Perspektif Etika Bisnis Islam terhadap Produk Makanan Halal

Pentingnya Sertifikasi Halal dalam Perspektif Etika Bisnis Islam terhadap Produk Makanan Halal

Pengaruh Layanan COD dan Gratis Ongkir Terhadap Minat Beli Konsumen Pada e-commerce Shopee

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