The strict contactless management measures that have been implemented to control the spread of the COVID-19 pandemic have severely limited the ability of hotel staff to provide guest services in a quarantine scenario. This study examines the effect of lodgers' perceptions of the services provided in hotels under quarantine on their satisfaction and intentions to revisit. A self-administered questionnaire was distributed to 250 interviewees who had experienced lodging in quarantined hotel in Mainland China and Taiwan. A structural equation modeling technique was used to study the relationship between the model and the developed hypotheses. The study findings revealed that service perception dimensions are significantly related to customer satisfaction, and there is a positive correlation between customer satisfaction and their intentions to revisit. Moreover, the quality of hotel staff members' reliability and responsiveness was shown to be the most significant dimension of lodgers' perceptions of the services received in a quarantined hotel. Therefore, hoteliers who manage hotels that are under quarantine should carefully consider their service provisions in order to encourage lodgers to revisit.
Since investment in employee education and development represents a significant capital expenditure, the recruitment of employees whose personal characteristics, professional skills and abilities meet the required standards are the important aspect of business management. In small and medium enterprises selecting appropriate individuals to fill management positions represents a significant challenge. This paper focused on an empirical case study utilizing the data of 100 management trainees using back propagation neural networks to determine the probability of retaining management associates. Several surprising results were obtained. Implications for win-win employee-employer relations and practice are discussed.
Customer classification is an integral part of marketing planning activities. Researchers have struggled to classify “pilgrims” and “tourists” because these groups overlap to a large extent in terms of their identities while participating in religious activities/sightseeing. To achieve sustainable tourism development for the region with rich religious and cultural characteristics, the present article outlines a process for analyzing the motivation of participants attending religious festival of Mazu in Taiwan and then classifies religious festival participants according to their motivations. Using cluster sampling, a total of 280 responses were obtained and analyzed. The results revealed four different motivation categories: Fun traveler, devout believer, cultural enthusiast, and religious pragmatist. The study concludes that while festivalgoers are influenced by secularization to some extent, the original doctrine of the religion epitomized in the festivals fundamentally retains the essence and spirit of its religious rituals. The findings may have a significant value for the development of religious tourism marketing as it offers a foundation for future research seeking to develop regional cultural and religious sightseeing attractions sustainably.
The quality reliability and maintenance of a street lighting system are highly related to society, which reflect the administrative performance of a local government. However, the existing published studies seldom discuss the specific civil customer-oriented street lighting system, which is the key factor of both the local administration performance indicators and resident’s satisfaction. This study proposes a management conclusion based on an empirical electronic street lighting system (ESLS) and the 280 resident questionnaire surveys in Taiwan. The implication of the existing perspective on management concept is that electronic governance (e-governance) systems emerging in Eastern Europe are going to meet the needs of local governments in terms of the experience level of townships that practice e-governance in Taiwan.
KEYWORDS: • electronic governance • e-governance • quick response • township office management • new public management • NPM
This study examines tourist trust in a government-initiated tourism brand from the perspective of the economic sustainability of the tourism industry. Its antecedents comprise traveler visit motivation, visitor experience perception, and willingness to visit/revisit, and the study assesses the moderating role of believers/nonbelievers in developing a tourism brand. The data were obtained from 20 notable religious-themed attractions listed among the “100 Religious Attractions” in Taiwan. Self-administered questionnaires were distributed to respondents who had visited, or were planning to visit, the listed attractions. Three hundred and eighty-five valid questionnaires were collected with the hypotheses developed and examined using the SEM method. This study analyzes the motivational and experiential differences between religious-oriented and ordinary visitors to the “100 Religious Attractions” and its brand effect concerning peripheral industry consumption behavior (e.g., food and beverage, religious items, and surrounding sightseeing sites). Last, this study discloses that the willingness to visit/revisit determinants, service value perception, and spiritual experience significantly affect tourism brand trust. These results offer a better understanding for both scholars and practitioners of religious-themed attractions regarding how tourists’ visit/revisit intentions and their willingness to consume affect the creation of tourism destination brand trust that is sustainable.
The problem of waste reduction is particularly emphasized the sources of environmental income i.e. tax and unit-pricing, instead of stimulus recycling administrative in the published literatures. A long-term rebate policy for recycling fund allowance was implemented in different metropolitan districts. However, evaluating the recycling performance at the local level does not include examining its rationality and efficiency in detail. To understand the uncertainty of role in decision making for substitute ranking, analysis based on decision making using fuzzy interval for performance assessment. This article redefines the criteria for evaluating recycling performance at the township level with assistance of artificial intelligence, and illustrates the results. We used a simple and swift evaluation process, namely, the VIKOR method, in place of the traditional public hearing or the Delphi method. The conclusion derived from the results can be used to analyze the effectiveness of the rebate policy for recycling at the township level.
The proportion of people aged over 60 years is growing faster than any other age group because of both longer life expectancy and declining fertility rates. However, research has rarely considered the associations between pilgrimage tourism, companionship with friends, neighbours and family, and ageing persons' psychological health. This article proposes meaningful strategies, based on a survey of 690 valid responses from a group of elderly pilgrimage-tourists. In contrast to the previous related works, emphasis is placed on the importance of the spiritual function in the general pattern of pilgrimage tour. The case of this study findings determined that the enjoyment factor is almost equal to spirituality. In addition, the results revealed that the respondents desired accessible facilities and attentive services. The results of this empirical study will inform the travel industry and local tourism sector.
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