Persaingan yang semakin ketat menuntut para pelaku jasa khususnya di bidang pendidikan dimana salah satunya adalah STTKD Yogyakarta untuk memaksimalkan kinerjanya. Salah satu tantangannya adalah bagaimana menciptakan keputusan untuk memilih produk pendidikan yang ditawarkan STTKD Yogyakarta. Penelitian ini bertujuan untuk mengetahui: word of mouth marketing berpengaruh terhadap keputusan kuliah di STTKD Yogyakarta. Desain penelitian ini merupakan penelitian survei. Sampel pada penelitian ini adalah mahasiswa yang kuliah di STTKD Yogyakarta. Teknik pengambilan sampel dalam penelitian ini menggunakan purposive sampling dengan jumlah sampel sebanyak 145. Teknik pengumpulan data menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya. Dari hasil uji validitas, terlihat untuk variabel word of mouth marketing, semua pertanyaan valid. Sementara untuk uji reliabilitas diperoleh koefisien Alpha Cronbach sebesar 0,857. Nilai koefisien reliabilitas yang diperoleh terlihat cukup besar sehingga menunjukan reliabel. Dari hasil uji validitas, terlihat untuk variabel keputusan kuliah, semua pertanyaan valid. Sementara untuk uji reliabilitas diperoleh koefisien Alpha Cronbach sebesar 0,825. Nilai koefisien reliabilitas yang diperoleh terlihat cukup besar sehingga menunjukan reliabel. Teknik analisis data yang digunakan untuk menjawab hipotesis penelitian ini adalah uji regresi sederhana. Hasil penelitian ini menunjukkan bahwa: terdapat pengaruh positif word of mouth marketing terhadap keputusan kuliah di STTKD Yogyakarta. Hal ini dibuktikan dari t hitung sebesar 5,831 dengan nilai signifikansi 0,000 lebih kecil dari 0,05, dan koefisien regresi mempunyai nilai positif sebesar 0,550. Kata Kunci: Word of mouth marketing; kuliah; keputusan
The research aims to determine how much influence the environment has on work productivity at PT Ekspres Transportasi Antarbenua. This research is a quantitative research. The population includes employees who work at PT Ekspres Transportasi Antarbenua and a sample of 32 respondents. The data analysis technique uses simple regression analysis which is processed using SPSS (Statistical Product and Service Solutions) For Windows release 26.0. The results of the study prove that there is a significant influence between the work environment on work productivity at PT Ekspres Transportasi Antarbenua. The t test results prove 0.000 <0.05, which means the significant value is less than 0.05. The results of the coefficient of determination R2 is 0.462 which can be concluded that the work environment affects work productivity by 46.2% while the remaining 53.8% is influenced by other variables not discussed in this study.
Bandar Udara Douw Aturure adalah bandar udara yang merupakan akses keluar masuknya masyarakat Nabire baik keluar daerah atau ke daerah pedalaman Meepago (Dogiyai, Deiyai, Nabire, Intan Jaya, Paniai dan Mimika). Bandar Udara Nabire Merupakan aset atau infrastruktur penting bagi masyarakat Nabire. Dan merupakan salah satu pintu keluar masuknya kegiatan perekonomian maupun perpindahan, dimana jasa pelayan bandar udara memberikan fasilitas dan kinerja terbaiknya. Maka fasilitas dan pelayanan bandar udara ini perlu adanya pendukung untuk kenyamanan dan keamanan penumpang dijelaskan dalam Peraturan Menteri Perhubungan Republik Indonesia Nomor PM 178 Tahun 2015 Pasal 1 ayat 8-9. Tetapi dari hasil penelitian masih terdapat keluhan dari pengaruh kinerja dan fasilitas terhadap kepuasan penumpang, sebab itu makan penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh kinerja dan fasilitas terhadap kepuasan penumpang di Bandar Udara Douw Aturure Nabire, dengan jumlah responden atau sampel sebanyak 118 orang minimal menggunakan jasa Bandar Udara Nabire dua kali. Alat uji hipotesis yang di gunakan adalah regresi Liniear berganda. Dari hasil pengujian diketahui bahwa ketiga hipotesis yang di ajukan dua di terima dan satu di tolak, dalam hal ini dapat di artikan bahwa kinerja pegawai bandara sudah baik namun untuk fasilitas berpengaruh terhadap kepuasan penumpang. Dari hasil penelitian ini juga dapat diketahui kinerja dan pelayanan berpengaruh terhadap kepuasan penumpang sebesar 71,3%, sedangkan sisanya sebesar 28,7% dijelaskan oleh variabel lain
The development of air transportation is growing rapidly in Indonesia, this makes the airport there are almost every city in Indonesia. In order to compete internationally, the company must always create new innovations to attract customers. One example is Garuda Indonesia. In addition to the top brand the airline has also received Operational Safety Audit (IOSA) certification, which means that Garuda has fully met international aviation safety standards. In this study, the authors used a quantitative approach. To borrow the term Cresweel (2010), which states quantitative approaches are measurements of quantitative data and objective statistics through scientific calculations derived from a sample of people or residents who were asked to answer a number of questions about the survey to determine the frequency and percentage of their responses. The results obtained by researchers in this study are, service innovation has a positive and significant effect on customer satisfaction it is evidenced by a significant value of 0.000 which is smaller than 0.05. While the effect of service innovation was 0.476 or 47.6% while the rest was influenced by other variables not studied in the study. Keywords: Service Innovation, Customer Satisfaction, Garuda Indonesia
Actions that show the level of commitment of an individual to the organization in which he or she works are known as organizational commitment. A work attitude that pays attention to their responsibilities, is very responsible in carrying them out, and is very loyal to the organization is a sign of commitment to the organization. At PT Angkasa Pura II Husein Sastranegara International Airport branch in Bandung, West Java, the purpose of this study was to determine the partial effect and how much influence organizational commitment has on employee performance. This study uses a quantitative approach, with primary and secondary data as the type of data used. A survey using a questionnaire was used as a data collection method. All employees are used as a population, namely as many as 126 people. For the selection of samples used simple random sampling method, namely as many as 100 people. With a tcount of 6,650 1,984 and a significance level of 0.000 0.05, the H1 hypothesis can be accepted because the variable organizational commitment has a positive and significant effect on employee performance. However, an R2 value of 0.311 or 31.1% was obtained which indicates that organizational commitment has a weak relationship with employee performance. The remaining 68.9% is caused by other factors that are not the subject of this study.
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