Thanks to the security policy of the marketing information system which includes physical, administrative and logical safeguards, organizations are today able to design marketing and sales strategies that enable them to effectively respond and satisfy their customers' needs and expectations in a timely and cost effective manner and this by protecting the relevant information and data circulating in the said information system against any attempt at attack or malicious intrusion which seeks only to harm its reliability, confidentiality, integrity, availability and credibility. Indeed with this security policy we arrive easily to identify each discrepancy observed in the behavior of persons accessing this marketing information system as well as each mismatch between the service provided to users and the service expected by them, a context that pushes this security system to generate automatically some countermeasures such as encryption, decryption, hashing, electronic signature, intrusion detection and prevention and certification.
The digitalization of production operations is considered today as a decisive condition capable of stimulating the spontaneous and regular use of an effective and operational marketing information system. Certainly, thanks to digitalisation, companies can: increase their profitability; simplify working methods, automate production processes and interactions between the various employees responsible for monitoring the smooth running of production activities as well as between the latter and the heads of the marketing department who prepare the marketing strategies to be executed. Indeed, if companies want to increase their sales volumes and be able to take advantage of the new opportunities that digital will offer them, they are encouraged and better than ever to quickly computerize their production processes. To do this, they must rely on well-documented marketing strategies that emphasize customer orientation and ensure that the latter receives a personalized offer while benefiting from the operational functionalities provided by marketing information systems.
In this paper, an attempt has been made to highlight the importance of the English language and ICT in the entrepreneurial endeavors of Moroccan women. The development of ICT and the rise of English as the major lingua franca of worldwide business have been followed by a considerable increase in academic interest in a variety of topics connected to language choice and usage in the business and professional sectors. In business, it's important for Moroccan women entrepreneurs to be good at ICT and speak English well. The integration of digital technologies into female entrepreneurship has developed a new approach called "digital entrepreneurship." This method offers numerous benefits for Moroccan female entrepreneurs, namely economic development, women's empowerment, and access to worldwide markets. The power of English and new digital paradigms has changed how Moroccan businesswomen work and communicate with each other. This has changed business practices and given Moroccan businesswomen new opportunities.
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