2023
DOI: 10.56294/dm202342
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The English Proficiency and the Inevitable Resort to Digitalization: A Direction to Follow and Adopt to Guarantee the Success of Women Entrepreneurs in the World of Business and Enterprises

Abstract: In this paper, an attempt has been made to highlight the importance of the English language and ICT in the entrepreneurial endeavors of Moroccan women. The development of ICT and the rise of English as the major lingua franca of worldwide business have been followed by a considerable increase in academic interest in a variety of topics connected to language choice and usage in the business and professional sectors. In business, it's important for Moroccan women entrepreneurs to be good at ICT and speak English… Show more

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Cited by 5 publications
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