Universidade de Ribeirão Preto, Ribeirão Preto -SP, BrasilResumo: O presente trabalho pretende demonstrar a existência de um tratamento diferenciado entre os consumidores que são os alvos de ofertas e os consumidores que já compraram um produto ou contrataram serviços. Desde a diminuição dos canais de contato até a dificuldade de obter uma gravação telefônica dos atendimentos, o consumidor encontra imensas dificuldades na fase pós-venda, o que realça sua vulnerabilidade.Palavras-chave: Consumidor. Diferenciação. Gravação de Conversas. Código de Defesa do Consumidor. Direitos Fundamentais. Pós-venda. Vulnerabilidade.
Abstract:The present essay aims to demonstrate the existence of different treatment related to consumers that are the target of the offers and consumers who have already purchased a product or contracted services. It also debates the decrease of the contact links that are offered to the consumers and the difficulty opposed to the consumer to obtain a recording of the phone calls, the consumers find great difficulties in the pos sale moment, which enhances their vulnerability.
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