The past decades have witnessed the beginning of a major directional change of consumer behaviour, from physical stores purchasing behaviour to online purchasing behaviour in the retailing industry, especially the youngsters in Malaysia. Therefore, the aim of this research is to evaluate and validate the impacts of perceived technology and perceived risk on the online trust and how online trust is related to online purchase intention. This study also investigates the impact of online trust in mediating the relationship between perceived technology and online purchase intention. A total of 250 sets of questionnaire were distributed to the full time undergraduate information technology students in a private university that is located in Kuala Lumpur. The findings revealed that perceived technology and perceived risk are positively related to the online trust; online trust is positively related to online purchase intention and perceived technology is positively related to the online purchase intention. In addition, the finding also concluded that perceived technology is positively related to online purchase intention, mediated by online trust.www.ccsenet.org/ijbm
PurposeThe purpose of this paper is to present a conceptual framework to evaluate e‐business strategic capabilities using structural equation modelling (SEM) approach.Design/methodology/approachThe paper identifies three e‐business capabilities, namely business strategy, supply chain strategy and e‐business readiness. These capabilities are further decomposed under technology, organization and people dimensions to assess their contribution for business effectiveness. A questionnaire is designed and implemented using SEM technique. Survey data from 143 firms from the UK are collected to test our theoretical model. In particular, we have tested a positive, mediating/reciprocal relationships among multidimensional measures of business strategy, supply chain strategy and e‐business adoption. Further hypotheses are developed to evaluate a direct positive impact of e‐business on company's performance.FindingsThis empirical analyses demonstrate several key findings: success of e‐business in UK firms is attributed to the strong positive co‐relationship of supply chain strategy to business strategy and to e‐business adoption; within the technology‐organization‐people dimensions, e‐business adoption and business strategy emerges as the strongest factors for the company's performances for the adopter of e‐business group, whereas supply chain capabilities and business strategies is relatively a stronger contributory factor towards business success for non‐adopter of e‐business.Originality/valueIt is expected that the results from this study will provide useful guidelines for companies to assess their strengths and weaknesses towards adopting an effective e‐business implementation strategy.
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