The advancement of the World Wide Web has resulted in the creation of a new form of retail transactionselectronic retailing (e-tailing) or web-shopping. Thus, customers' involvements in online purchasing have become an important trend. As such, it is vital to identify the determinants of the customer online purchase intention. The aim of this research is to evaluate the impacts of shopping orientations, online trust and prior online purchase experience to the customer online purchase intention. A total of 242 undergraduate information technology students from a private university in Malaysia participated in this research. The findings revealed that impulse purchase intention, quality orientation, brand orientation, online trust and prior online purchase experience were positively related to the customer online purchase intention.

With the development of Internet, online shopping is developing rapidly in China as a new way for shopping. Therefore, it is important for this research paper to identify the determinants of consumer satisfaction towards online shopping in China. A total of 350 online shoppers in China had participated in this research. The findings revealed that website design, security, information quality, payment method, e-service quality, product quality, product variety and delivery service are positively related to consumer satisfaction towards online shopping in China.

According to Marketing Science Institute (2002), one of the major objectives of marketing research is to assess the strength of brand equity. It is imperative to acknowledge that brand equity is an inseparable part of marketing and essential to the companies to create core-competencies and build strong brand experience that will impact the consumer decision making process (Norjaya Mohd. Yasin & Abdul Rahman Zahari, 2011). The aim of this study is to find out the indirect relationship amongst the brand equity dimensions on brand equity. For the purpose of this study, brand equity dimensions include brand association, brand awareness, brand loyalty, perceived quality and brand image. In this study, a sum of 300 usable questionnaires were gathered. The result indicates a mediating relationship amongst the dimensions of brand equity on brand equity

Social media has become the driving force which transforms the web into an interactive information and communications technology device. Social media has a significant role in influencing customer's choice in selecting products and services based on the customers' feedbacks that appeared in the weblogs, web sites, online boards and other kinds of user-generated content (Raman, 2009). It is indeed important to remember that brand equity is no longer valued by large sums of money that companies invest; instead customers are dictating the value of brand equity by what they are saying to each other. Therefore, this study will focus on evaluating the roles of various brand equity constructs (including brand loyalty, brand association, brand awareness and brand image) in mediating the interrelation among electronic word of mouth and the dimensions of brand equity in the context of social media. There were total of 300 usable questionnaires were collected in this research. The finding revealed that there is an indirect inter-relationship between electronic word of mouth and the dimension of brand equity, mediated by the respective various brand equity constructs.Keywords: electronic word of mouth, brand awareness, brand association, brand loyalty, brand image, perceived quality, brand equity

The objectives of this research are to identify the factors influence the green purchase intention and to determine the relationships between the factors (determinants) and green purchase intention among Malaysian consumers. A descriptive research was conducted to address the research objectives. The survey research was undertaken among the Malaysians who are members of one of the Activist Groups in which is a Non-government Organization (NGO) in Malaysia. The adopted sampling method was simple random sampling. There were 230 usable questionnaires which were analyzed with the Statistical Package for Social Science Software version 19. Five hypotheses were developed for this research and all hypotheses were tested using Pearson Correlation Analysis and Multiple Regression Analysis. The results of the study indicated that government initiative has the most significant influence on green purchase intention among Malaysian consumers. In contrast, eco-label failed to show significant relationship to green purchase intention. The finding of insignificant impact of eco-label on the green purchase intention from this study is in contrast with the finding from Nik Abdul Rashid (2009) because both studies were carried out among Malaysian consumers.

With the emerging of experience economy, more and more scholars start to put more effort in exploring the knowledge of experiential marketing. As one of the core concepts in the experiential marketing, customer experience has been used as a base to predict the customer purchase intention. The purpose of this research paper is to discover the relationships between customer experience (including sensory experience, emotional experience and social experience) and purchase intention. A total of 330 respondents being investigated in this research. The results from the study concluded that only the emotional experience and social experience have significant positive impacts on the purchase intention; the sensory experience positively influences the emotional experience; the emotional experience is positively related to the social experience; the sensory experience has positive impact on the social experience; there is a positive relationship between the sensory experience and purchase intention, mediated by emotional experience; there is a positive relationship between the emotional experience and purchase intention, mediated by social experience; and lastly there is a positive relationship between the sensory experience and purchase intention, mediated by social experience.

The rapid evolution of marketing that focuses from product to service to experience has challenged the marketing researchers to engage experiential marketing approach in designing the marketing strategies by involving customers (Maklan & Klaus, 2011). Most of the smart phone producers have started to embed the concepts of experiential marketing and experiential value in positioning and promoting their products via a series of advertising campaigns. The objective of this research is to investigate the relationships between experiential marketing and experiential value among the current smart phone users in Malaysia. Quantitative research was conducted through the self-administered survey and a total of 550 questionnaires were distributed based on the cross-sectional study. Regression analysis was used to analyse the statistical data through the SPSS software version 20. The research confirmed the significant positive relationships of sense experience, feel experience, act experience, relate experience, and think experience with experiential value.

The objectives of this research are to identify the factors influence the green purchase intention and to determine the relationships between the factors (determinants) and green purchase intention among Malaysian consumers. A descriptive research was conducted to address the research objectives. The survey research was undertaken among the Malaysians who are members of one of the Activist Groups in which is a Non-government Organization (NGO) in Malaysia. The adopted sampling method was simple random sampling. There were 230 usable questionnaires which were analyzed with the Statistical Package for Social Science Software version 19. Five hypotheses were developed for this research and all hypotheses were tested using Pearson Correlation Analysis and Multiple Regression Analysis. The results of the study indicated that government initiative has the most significant influence on green purchase intention among Malaysian consumers. In contrast, eco-label failed to show significant relationship to green purchase intention. The finding of insignificant impact of eco-label on the green purchase intention from this study is in contrast with the finding from Nik Abdul Rashid (2009) because both studies were carried out among Malaysian consumers.